Customer Marketing Manager

Job Description

We are seeking a talented and experienced Customer Marketing Manager for vertical markets to join our team. In this role, he/she will be responsible for developing strategic and tactical integrated vertical marketing communication plans to support vertical business growth.

Key Responsibilities:

• Develop strategic and tactical integrated vertical marketing communication plans based on in-depth understanding of target customer's persona and buying journey.
• Consolidate and align with strategic marketing and Division marketing teams, particularly in relation to activation activities such as integrated campaigns and demand generation.
• Plan and deliver best-in-class marketing execution for vertical marketing integrated campaigns and marketing projects.
• Create and maintain content assets based on the vertical marketing plan and campaign needs.
• Plan and execute all communications and media buying actions on various channels, including online, offline, and social media.
• Collaborate with cross-functional colleagues to ensure key marketing activities are executed according to marketing strategy and are supported by investments in promotions and advertising.
• Work with the event team to activate campaigns and execute marketing and launch plans to support vertical business growth.

Required knowledge and skills:

• Bachelor's degree or above in marketing, communications, or a related field.
• Proven experience in developing and executing integrated marketing campaigns.
• Strong strategic and critical thinking skills with the ability to translate to effective implementation.
• Strong attention to detail and commitment to delivering the highest-quality output.
• Demonstrated creative and innovative thinking.
• Excellent communication skills with senior-level stakeholders and the maturity to manage both internal and external client relationships at senior levels.
• Excellent project management skills and ability to manage multiple projects with effectively prioritizing workload and meeting deadlines.
• Strong teamwork and leadership skills and ability to work both collaboratively and independently, leveraging and/or engaging others to accomplish projects.
• High energy, proactive work style, and flexibility in approach to changing work.
• Excellent presentation and interpersonal skills.
• Excellent written and spoken English.