Digital Media Strategy Director

Parexel is in the business of improving the world’s health. We do this by providing a suite of biopharmaceutical services that help clients across the globe transform scientific discoveries into new treatments. From clinical trials to regulatory, consulting, and market access, our therapeutic, technical, and functional ability is underpinned by a deep conviction in what we do.   We believe in our values; Patients First, Quality, Respect, Empowerment & Accountability.This role can be situated at either our UK Head Office in Uxbridge or our Medcom dedicated office in Littlehampton.  Both offices are fully open planned and have the feeling of working in an innovative and collaborative environment.  This position will also allow for fully or part home based working in the UK or any of our EMEA based locations.  This role is being recruited due to growth and is a new role in our structure.

As the Digital Media Strategy Director you will provide strategic direction, delivery and leadership on digital media initiatives, across new business opportunities and existing Medcom accounts as well as Parexel as a whole.  You will be responsible for developing new digital and innovative focused business strategies and solutions in line with an evolving market, Industry trends and client needs.  In addition you will gain a comprehensive understanding of Medcom’s service offerings and processes and contribute to the development of innovative service offerings.   As well as successfully marketing functional services and demonstrate significant client knowledge, supporting in new business opportunities and wins.

Knowledge and Experience:

• Experience with Social Media data analytics such as, Insights 360, Brandwatch etc.
• Extensive knowledge of Digital best practices across channels and a keen eye for reviewing Digital content for consistency, voice, channel nuances, brand/program style and strategically assessing analytics reports against established KPIs
• Track record of leading successful digital and social campaigns. Experience with social media strategy, content creation and campaign management – organic and paid initiatives
• Knowledge of relevant guidelines and legislation as they pertain to Digital marketing or to health communications
• Business development experience essential
• Healthcare, CRO, Pharmaceutical Industry, Client or MedComs Agency experience essential
• Minimum of 5 years-experience in Digital Engagement

 Education

• Relevant degree and/or equivalent managerial, business development and account management experience as above within the pharmaceutical industry in a similar role is required