Marketing Associate

The Marketing Associate role will serve as the local Asia-Pac expert to drive awareness and lead generation for the region, primarily in South Korea and China. Working in concert with our global Business Development and Marketing team, the Marketing Associate will execute marketing campaigns and prospect biotech companies who are running global clinical trials.

• Execute tactical marketing campaigns to drive awareness and interest in Medpace including:
  • Develop AsiaPac-specific content including webinars, whitepapers, and blog posts
  • Social media
  • Conference support
  • Email marketing
  • Digital advertising
• Coordinate translation of marketing materials into local languages
• Assist with lead generation by researching and qualifying high potential customers, contacts and market events to drive opportunities and sales
• Perform outbound prospecting activity in coordination with Business Development Executives and Marketing (email, social, phone calls) to develop awareness and secure meetings
• Perform customer and contact data quality, accuracy and maintenance activities
• Perform data entry and quality control functions in the Salesforce Customer Relationship Management (CRM) platform

• Bachelor’s Degree in Marketing or related field required.
• Ability to communicate fluently in English and, Korean and/or Mandarin
• 1-5 years of B2B marketing experience preferred.
• Previous experience in a life sciences industry preferred.
• Strong writing skills to drive content development;
• Excellent organization skills to manage multiple projects simultaneously.