Self-related neural response to tailored smoking-cessation messages predicts quitting

Hannah Faye Chua, S Shaun Ho, Agnes J Jasinska, Thad A Polk, Robert C Welsh, Israel Liberzon, Victor J Strecher, Hannah Faye Chua, S Shaun Ho, Agnes J Jasinska, Thad A Polk, Robert C Welsh, Israel Liberzon, Victor J Strecher

Abstract

Tailored health interventions can be more effective in eliciting positive behavior change than generic interventions, but the underlying neural mechanisms are not yet understood. Here, 91 smokers participated in a functional magnetic resonance imaging session and a tailored smoking-cessation program. We found that increases in activation in self-related processing regions, particularly dorsomedial prefrontal cortex, to tailored messages predicted quitting during a 4-month follow-up.

Figures

Fig. 1
Fig. 1
Brain region activations during Tailored messages associated with quitting. Greater dmPFC activation predicted quitting and greater precuneus activation marginally predicting quitting. Regions are defined by areas preferentially engaged during Tailored messages in contrast to Untailored messages and also self-related processing in the Self-Appraisal task. The color map depicts the t-score and image coordinates are in MNI space.

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Source: PubMed

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