ANOPTIMAL DELIVERYFORMATFORPRESENTATIONS TARGETINGOLDER ADULTS

Abstract

Thirty-four African-American, Hispanic, and Caucasian community-dwelling elders were invited to attend three ten-minute informational sessions. Following the sessions, participants were invited to take part in focus groups to determine the best format for presenting information. Flip charts, transparencies on an overhead projector, and Microsoft PowerPoint presentation software were used to present the material, one format for each topic. Individuals were then asked to rate the different formats, and to provide open-ended feedback about accessibility, novelty, visual preferences, and efficacy of material presentation. Participant feedback was tape recorded and later transcribed. Participants overwhelmingly preferred the PowerPoint presentation on every dimension. Participants were paid $10.00 for their time.