Strategic Marketing Manager

Job Description

Responsibility:

• Collaborate with senior management to define the strategic objectives and goals of the organization and translate them into actionable programs, including STRAP, AOP planning, A3 deployment, etc.
• Lead the development and implementation of strategic programs, including defining program scope, objectives, deliverables, and timelines.
• Work with marketing intelligence to monitor and analyze competitor activities and market trends to identify opportunities and stay ahead in the market.
• Explore high growth markets typically involves conducting research and analysis to identify industries or sectors that are experiencing rapid expansion and offer significant opportunities for investment or business expansion.
• Supervise, communicate, and analyze large opportunities wins and loss. Identify and recommend actionable marketing plans to address market demands.
• Collaborate and support global strategic marketing function where there’s need. Lead monthly China Market Updates, and China quarterly competition landscape.
• Support any other strategic programs as needed.

Requirements/Qualifications:

• Bachelor’s degree or MBA preferred
• At least 3 years in consulting firm, with above 2 years in-house experience
• Strong knowledge and understanding of marketing principles, strategies, and tactics are essential, including proficiency in market research, consumer behavior analysis, branding, product positioning, pricing, and promotion.
• Excellent analytical and critical thinking skills. Being able to identify market trends, assess competitive landscapes, and develop effective marketing strategies that align with the overall business objectives.
• Sharp learning curve to quickly catch up with multiple product lines and completed applications.
• Strong written and verbal communication skills, being able to create compelling marketing materials and deliver persuasive presentations.
• Proven success leading strategic planning, growth initiatives, and/or operational enhancement engagements.
• Experience in managing multiple, complex projects and changing priorities, making sound decisions and working effectively with cross-functional teams.