2183 - Mgr, Marketing

Principle Accountabilities:

• Work with the Global Marketing team to develop marketing strategy and tactics that will deliver target outcomes

• Own the overall marketing programmes, plan and deliver the programme from end to end, strategy development, campaign management and delivery 

• Develop the marketing strategy for the AMESA business units in line with the company objectives

• Develop and execute tactical campaigns working across the full marketing mix in collaboration with BU leads, improving lead generation and measuring results 

• Organize IQVIA speaking slots on external events

• Develop marketing collateral with clear and relevant messaging in collaboration with BU leads 

• Liaise effectively with a range of external suppliers 

• Support the internal communications work stream, working closely with HR and the business strategy function

• Manage the social media for AMESA content – to include managing AMESA Twitter/ Linkedin and other social media handles and leveraging global accounts 

• Produce and circulate thought leadership content (whitepapers, articles etc), marketing measurement reports and information relating to competitive analysis and market monitoring.

• Organize lead generating events and marketing campaigns

• OrganizeIQVIA speaking slots on external events

• Coordinate sponsoring activities, presence on external events, memberships and affiliations with healthcare organizations. 

• Reporting on marketing activities (budget, KPIs) to management and contact with NEMEA (Northern Europe Middle East Africa) marketing community

• Responsible for brand awareness and implementation of corporate brand identity

• Monitor market trends and competitive landscape

• Work on different projects within the Market and Offering Development department

• Support pricing strategy

• Support and align with communication 

Education, Experience, & Specialized Knowledge Required:

• A Master Degree or equivalent by work experience;

• A minimum of 8years’ experiencein business to business marketing;

• Knowledge of Healthcare / Life Sciences is a plus;

• Proficient in computer applications. Excellent knowledge of PowerPoint and Excel;

Additional Requirements:

• Organizational and project management skills

• Good negotiator

• Dynamic, flexible, curious and pragmatic;

• Work as team member but also able to work independently;

• Self-motivated & pro-active;

• Stress resilient with the ability to easily switch priorities while keeping attention to details;

• Languages: English