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Sr Director, Consumer Marketing ; AES

Pharmaceutical Product Development (PPD)

Multiple Locations

Accelerated Enrollment Solutions (AES) is a business unit of PPD that offers both sponsors and contract research organizations best-in-class clinical trial research site and patient enrollment solutions, with tiered offerings combining the expertise, as needed, of industry leaders PPD, Synexus, Acurian and Optimal Research.Sum mariz e d P urp ose :

L ea ds a n d ov e r see s integrated omni-channel marketing efforts in the United States. D e v e lop s stra te gie s, manages a team of marketing professionals, im ple me n ts ma rket in g ta c tic s. Oversee s pla nn i n g, budge tin g, f i n a n c ia l ana ly ses, and performance tracking of marketing initiatives, optimizing marketing strategies and results th rou g h on g oin g a n a ly sis a n d pr oc e s s im pro v e me n t. Works c losel y w ith sen i or le a de rship on stra te gic pla nn in g i n itia tiv e s.

Ess e n t ial Fu nc t io ns an d Ot h e r J o b Infor mat io n :

Ma n a ge s sta ff , w h ic h ma y i nc lu de in te rview in g a n d se l e c tion , j ob de s c ript ion,pre pa ra t ion , prof e s sion a l d e v e lopme n t, goa l setti n g, p e rf orma nc e ma n a ge me n t,be h a v iora l a n d te c hn i c a l c o a ch in g a n d me n tori n g, e mp loy e e co un seli n g, a n d sepa ra tion s. App ro v e s c o u r ses of a c tio n o n sa la ry ad m in istra tion , h iring , c orre c ti v e a c tion , a n d te rm i n a tion s. R e v iew s a n d a ppr o v e s tim e re c ords , expe n se re port s, request s f or lea v e , a n d ov e rt ime . Prom ote s a ll a spe c ts of E q u a l E mploy me n t Opport un ity p olic y a n d Af f irma tiv e Actio n Pla n . Assu re s de pa rt me n t a dhere nc e t o go od e th ic a l a n d re gulat ory sta n da rds.Over see s th e de v e lopm e n t of ma rket in g strategies and goals to e n su re a c ti on a ble a n d mea su ra ble ma rket in g in itia tiv e s.Ide n tif ie s a n d ow n s marketing channels , bu ild s re la tion s h ips, n e got ia te s e n ga ge me n t a n d de v e lops an d ov e rsee s progra ms.Over see s de v e lopm e n t of s tra te gie s, ta c tic s, ac tiv itie s , a n d ma te ria ls f or t h e purpose o f c on v e y in g t h e most p ositive ma r k e tin g m e ssa ge for customers. Re v iew s me trics aga in st e x pe c te d/ f ore c a ste d re s u lts, mea su re s ch a nn e leff e c ti v e n e ss a n d R OI on a l l ma rket in g campa ign s. Co n tinu a ll y u pda te s a n d pivo ts pla n s t o optim ize re s u lts.Rev iew s a n a ly sis a n d i n sig h ts of in te gra te d campa ign s f or opt im iza tio n a n d re port s on i n dustr y t re n ds r e la te d t o digita l a n d pa tie n t/ c on s u me r ma rket in g t o e nh a nc e fu t u re ma rket in g i n itia tiv e s.

Accelerated Enrollment Solutions (AES) is a business unit of PPD that offers both sponsors and contract research organizations best-in-class clinical trial research site and patient enrollment solutions, with tiered offerings combining the expertise, as needed, of industry leaders PPD, Synexus, Acurian and Optimal Research.Sum mariz e d P urp ose :

L ea ds a n d ov e r see s integrated omni-channel marketing efforts in the United States. D e v e lop s stra te gie s, manages a team of marketing professionals, im ple me n ts ma rket in g ta c tic s. Oversee s pla nn i n g, budge tin g, f i n a n c ia l ana ly ses, and performance tracking of marketing initiatives, optimizing marketing strategies and results th rou g h on g oin g a n a ly sis a n d pr oc e s s im pro v e me n t. Works c losel y w ith sen i or le a de rship on stra te gic pla nn in g i n itia tiv e s.

Ess e n t ial Fu nc t io ns an d Ot h e r J o b Infor mat io n :

Ma n a ge s sta ff , w h ic h ma y i nc lu de in te rview in g a n d se l e c tion , j ob de s c ript ion,pre pa ra t ion , prof e s sion a l d e v e lopme n t, goa l setti n g, p e rf orma nc e ma n a ge me n t,be h a v iora l a n d te c hn i c a l c o a ch in g a n d me n tori n g, e mp loy e e co un seli n g, a n d sepa ra tion s. App ro v e s c o u r ses of a c tio n o n sa la ry ad m in istra tion , h iring , c orre c ti v e a c tion , a n d te rm i n a tion s. R e v iew s a n d a ppr o v e s tim e re c ords , expe n se re port s, request s f or lea v e , a n d ov e rt ime . Prom ote s a ll a spe c ts of E q u a l E mploy me n t Opport un ity p olic y a n d Af f irma tiv e Actio n Pla n . Assu re s de pa rt me n t a dhere nc e t o go od e th ic a l a n d re gulat ory sta n da rds.Over see s th e de v e lopm e n t of ma rket in g strategies and goals to e n su re a c ti on a ble a n d mea su ra ble ma rket in g in itia tiv e s.Ide n tif ie s a n d ow n s marketing channels , bu ild s re la tion s h ips, n e got ia te s e n ga ge me n t a n d de v e lops an d ov e rsee s progra ms.Over see s de v e lopm e n t of s tra te gie s, ta c tic s, ac tiv itie s , a n d ma te ria ls f or t h e purpose o f c on v e y in g t h e most p ositive ma r k e tin g m e ssa ge for customers. Re v iew s me trics aga in st e x pe c te d/ f ore c a ste d re s u lts, mea su re s ch a nn e leff e c ti v e n e ss a n d R OI on a l l ma rket in g campa ign s. Co n tinu a ll y u pda te s a n d pivo ts pla n s t o optim ize re s u lts.Rev iew s a n a ly sis a n d i n sig h ts of in te gra te d campa ign s f or opt im iza tio n a n d re port s on i n dustr y t re n ds r e la te d t o digita l a n d pa tie n t/ c on s u me r ma rket in g t o e nh a nc e fu t u re ma rket in g i n itia tiv e s.

Qualific at i on s:

E duc a tion a n d E xpe rie nc e :

Ba ch e lor' s de gre e or e qui v a le n t a n d re le v a n t f orma l a c a de mic training.

Pre v iou s marketing e x pe rie nc e t h a t provides th e kn ow le dge , sk ills , a n d a bilit ie s to pe rf o rm th e j ob (c ompa ra ble t o 1 2 y ea rs) .

7 y ea rs of m a n a ge me n t r e spon sibilit y

Ad v a nc e d lea de rsh ip skill s

Knowle dge , S k ills a n d A bi litie s :

• Ab ilit y t o thi n k stra te gicall y a n d a dvis e o n v a lu e pr opos ition a n d ma rket i n g st ra te gie s th a t mee t c ompa n y obj e c tiv e s.

· Broad and deep omni-channel marketing expertise, including but not limited to email, social media, direct mail, digital marketing partnerships, SMS, advertising, paid and organic search.

· Knowledge of and experience with marketing technology platforms.

• Su pe rior c olla bora tio n sk ill s a n d t h e a bilit y t o w or k we ll w ith others a c r oss a ll bu si n e ss u n its.

· Excellent w rit te n a n d verba l c omm u n ic a ti on s k ills

• D e mon stra te d pr o f e ssio n a l ma n a ge me n t, su pe r v isor y , budge t a n d negotia tio n sk ill s

• D e mon stra te d a bilit y t o de ve lop a n d im ple me n t c omp le x stra te gic ma rket in g pla n s

• Ab ilit y t o ef f e c tiv e l y prioritiz e , ma n a ge , a n d de liv e r m u l tiple projects un de r pre s s u r e

• Su pe rior pla nn i n g, a n a ly ti c a l, orga n iza tion a l a n d projec t ma n a ge me n t sk ills. Demonstrated ability in disciplined and comprehensive performance tracking of marketing initiatives, including KPIs and ROI.

• D e mon stra te d a bilit y t o ma n a ge ou tside a gen c ie s in or de r t o fu l f ill pro j e c t ob j e c ti ve s

• Strong s k ills i n Mi c roso f t Of f ic e s u ite

Mana ge me nt R ol e :

Preferred experience: D ire c tor role w it h substantial ma n a ge me n t sc o pe (e .g. globa l or re gio n a l re spon sibilit ie s or mu ltiple de pa rt me n ts) O R ma ste ry o f dire c tor sk i lls an d re spon sibilit ie s a s de m on stra te d by c on siste n t, mu lti -y ea r s ucc e ssf u l pe rf or ma nc e . D ire c ts th ro u gh su b ordina te ma n a ge me n t. In some in stan c e s, the Senior Director ma y be re spon sible f or a f u n c tion a l a re a (a s de te rm in e d by execu tiv e ma n a ge me n t) a n d n ot ha v e su bordin a te su pe rvis ors or e mplo y ee s. Ma y ma n a ge e mploy ee s a c ross m u ltiple re gio n s.

W ork ing C on di t io ns and Envi ron me nt :

• Work is pe r f orme d i n a n o f f ic e e nv ir on m e n t w it h e xpos u re t o e le c trical o ff i c e e quip me n t.

• Occ a sio n a l drives t o site loca tion s, f re q u e n t t ra v e ls b ot h dome stic a n d inte rnat io na l.

P hys ica l R e qu i re me n t s :

• Frequ e n tl y sta tion a ry f or 6- 8 h o u rs pe r day .

• Re pe titiv e h a n d m ov e me n t of bot h h a n ds w ith t h e a bili ty t o ma k e f a st, si mple , rep ea te d m ov e me n ts of t h e f in ge rs , h a n d s, an d w rists.

• Mode ra te m obilit y re quired .

• Occ a sio n a l c ro u c h in g, stoo ping, be n di n g a n d tw isti n g of u ppe r b ody a n d nec k .

• L ight t o mode ra te lif ti n g an d carryin g (or otherw ise m o v e s) obje c ts in c lu di n g lu gga g e a n d la pt op c omp u te r w ith a ma xim u m lif t of 1 5 -2 0 lbs.

• Ab ilit y t o a cc e s s a n d u se a v a rie ty of c omp u te r sof twa r e de v e lope d bot h i n - h ou se a n d off -th e - sh e l f .

• Ab ilit y t o c omm un i c a te co m ple x in f orma tion a n d idea s so others w ill un de rstan d; w ith t h e a bilit y t o liste n t o a n d un de rsta n d i n f orma tion a n d idea s pre sen t e d t h rou g h spo k e n w ords a n d se n ten c e s.

• Frequ e n tl y in te ra c ts w it h ot h e rs, re la te s sen siti v e in f or ma tion t o dive rse gr ou ps b oth in te rnall y &

e xte rnally.

• Ab ilit y t o a pply a bstra c t pri nc iple s to solv e c om ple x c o nc e pt u a l iss u e s. Re qui re s mu ltiple pe riods o f in te n se c onc e n tra tion .

• Pe rf orm s a w ide ra n ge o f c omp le x ta sk s a s di c ta te d by v a ria ble de ma n ds a n d c h a n ging c on dit i on s w ith little pre dicta bilit y a s t o the oc cu rre nc e . Abilit y t o pe rf orm u n de r st re ss. A bil ity t o multi -ta s k .

• Re gular a n d con siste n t a tte n da nc e .

Qualific at i on s:

E duc a tion a n d E xpe rie nc e :

Ba ch e lor' s de gre e or e qui v a le n t a n d re le v a n t f orma l a c a de mic training.

Pre v iou s marketing e x pe rie nc e t h a t provides th e kn ow le dge , sk ills , a n d a bilit ie s to pe rf o rm th e j ob (c ompa ra ble t o 1 2 y ea rs) .

7 y ea rs of m a n a ge me n t r e spon sibilit y

Ad v a nc e d lea de rsh ip skill s

Knowle dge , S k ills a n d A bi litie s :

• Ab ilit y t o thi n k stra te gicall y a n d a dvis e o n v a lu e pr opos ition a n d ma rket i n g st ra te gie s th a t mee t c ompa n y obj e c tiv e s.

· Broad and deep omni-channel marketing expertise, including but not limited to email, social media, direct mail, digital marketing partnerships, SMS, advertising, paid and organic search.

· Knowledge of and experience with marketing technology platforms.

• Su pe rior c olla bora tio n sk ill s a n d t h e a bilit y t o w or k we ll w ith others a c r oss a ll bu si n e ss u n its.

· Excellent w rit te n a n d verba l c omm u n ic a ti on s k ills

• D e mon stra te d pr o f e ssio n a l ma n a ge me n t, su pe r v isor y , budge t a n d negotia tio n sk ill s

• D e mon stra te d a bilit y t o de ve lop a n d im ple me n t c omp le x stra te gic ma rket in g pla n s

• Ab ilit y t o ef f e c tiv e l y prioritiz e , ma n a ge , a n d de liv e r m u l tiple projects un de r pre s s u r e

• Su pe rior pla nn i n g, a n a ly ti c a l, orga n iza tion a l a n d projec t ma n a ge me n t sk ills. Demonstrated ability in disciplined and comprehensive performance tracking of marketing initiatives, including KPIs and ROI.

• D e mon stra te d a bilit y t o ma n a ge ou tside a gen c ie s in or de r t o fu l f ill pro j e c t ob j e c ti ve s

• Strong s k ills i n Mi c roso f t Of f ic e s u ite

Mana ge me nt R ol e :

Preferred experience: D ire c tor role w it h substantial ma n a ge me n t sc o pe (e .g. globa l or re gio n a l re spon sibilit ie s or mu ltiple de pa rt me n ts) O R ma ste ry o f dire c tor sk i lls an d re spon sibilit ie s a s de m on stra te d by c on siste n t, mu lti -y ea r s ucc e ssf u l pe rf or ma nc e . D ire c ts th ro u gh su b ordina te ma n a ge me n t. In some in stan c e s, the Senior Director ma y be re spon sible f or a f u n c tion a l a re a (a s de te rm in e d by execu tiv e ma n a ge me n t) a n d n ot ha v e su bordin a te su pe rvis ors or e mplo y ee s. Ma y ma n a ge e mploy ee s a c ross m u ltiple re gio n s.

W ork ing C on di t io ns and Envi ron me nt :

• Work is pe r f orme d i n a n o f f ic e e nv ir on m e n t w it h e xpos u re t o e le c trical o ff i c e e quip me n t.

• Occ a sio n a l drives t o site loca tion s, f re q u e n t t ra v e ls b ot h dome stic a n d inte rnat io na l.

P hys ica l R e qu i re me n t s :

• Frequ e n tl y sta tion a ry f or 6- 8 h o u rs pe r day .

• Re pe titiv e h a n d m ov e me n t of bot h h a n ds w ith t h e a bili ty t o ma k e f a st, si mple , rep ea te d m ov e me n ts of t h e f in ge rs , h a n d s, an d w rists.

• Mode ra te m obilit y re quired .

• Occ a sio n a l c ro u c h in g, stoo ping, be n di n g a n d tw isti n g of u ppe r b ody a n d nec k .

• L ight t o mode ra te lif ti n g an d carryin g (or otherw ise m o v e s) obje c ts in c lu di n g lu gga g e a n d la pt op c omp u te r w ith a ma xim u m lif t of 1 5 -2 0 lbs.

• Ab ilit y t o a cc e s s a n d u se a v a rie ty of c omp u te r sof twa r e de v e lope d bot h i n - h ou se a n d off -th e - sh e l f .

• Ab ilit y t o c omm un i c a te co m ple x in f orma tion a n d idea s so others w ill un de rstan d; w ith t h e a bilit y t o liste n t o a n d un de rsta n d i n f orma tion a n d idea s pre sen t e d t h rou g h spo k e n w ords a n d se n ten c e s.

• Frequ e n tl y in te ra c ts w it h ot h e rs, re la te s sen siti v e in f or ma tion t o dive rse gr ou ps b oth in te rnall y &

e xte rnally.

• Ab ilit y t o a pply a bstra c t pri nc iple s to solv e c om ple x c o nc e pt u a l iss u e s. Re qui re s mu ltiple pe riods o f in te n se c onc e n tra tion .

• Pe rf orm s a w ide ra n ge o f c omp le x ta sk s a s di c ta te d by v a ria ble de ma n ds a n d c h a n ging c on dit i on s w ith little pre dicta bilit y a s t o the oc cu rre nc e . Abilit y t o pe rf orm u n de r st re ss. A bil ity t o multi -ta s k .

• Re gular a n d con siste n t a tte n da nc e .

Job posted: 2020-11-16

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