Voice-Based vs. Text-Based WhatsApp Messaging for Maternal Health Knowledge and Attitudes Among Pregnant and Breastfeeding Women in Abuja, Nigeria
Voice-Based vs. Text-Based WhatsApp Messaging for Maternal Health Knowledge and Attitudes Among Pregnant and Breastfeeding Women in Abuja, Nigeria: A Three-Arm Pilot Randomized Controlled Trial
This pilot randomized controlled trial aims to evaluate whether sending maternal health information via voice-based WhatsApp messages is more effective than text-based WhatsApp messages. The study enrolled 79 pregnant and breastfeeding women in Abuja, Nigeria, who were assigned to receive weekly voice messages, text messages, or standard care over an eight-week period. The primary goal is to determine if voice messaging produces greater improvements in maternal health knowledge and attitudes, which could offer a scalable, low-literacy-friendly tool to improve maternal health outcomes in Nigeria.
연구 개요
상태
상태
정황
정황
개입 / 치료
개입 / 치료
상세 설명
Maternal mortality remains unacceptably high in sub-Saharan Africa, and gaps in maternal health knowledge contribute to delayed care-seeking behavior. While mobile health (mHealth) interventions offer scalable solutions, evidence directly comparing voice-based and text-based delivery formats in African settings is lacking.
This three-arm pilot randomized controlled trial was designed to address this gap by evaluating the preliminary effectiveness of voice-based versus text-based WhatsApp messaging on maternal health knowledge and attitudes. The theoretical rationale for the intervention is grounded in media richness and social presence frameworks, which suggest that voice communication conveys paralinguistic cues and creates greater social presence than text alone, potentially reducing cognitive load for women with limited literacy.
Participants were randomized into three arms: voice-based WhatsApp messaging, text-based WhatsApp messaging, or a standard care control group. The intervention consisted of weekly maternal health messages delivered over an eight-week period. The educational content, adapted from WHO and UNICEF maternal health materials, covered topics including nutrition, danger signs, breastfeeding, and postnatal care. Messages were delivered by a trained research assistant via a WhatsApp broadcast list, with the voice arm receiving audio recordings and the text arm receiving written messages of equivalent content.
The primary objective is to determine if voice-based messaging results in greater improvements in maternal health knowledge and attitudes compared to text-based messaging and standard care. Secondary exploratory objectives include assessing changes in a binary knowledge battery. The results of this pilot trial are intended to establish preliminary effect sizes and inform the design of a definitive, multi-site randomized controlled trial to evaluate voice messaging at scale.
연구 유형
연구 유형
등록 (실제)
등록
단계
단계
- 해당 없음
연락처 및 위치
연구 장소
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Federal Capital Territory
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Abuja, Federal Capital Territory, 나이지리아, 11101
- Kuchingoro Primary Health Care Centre
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참여기준
자격 기준
자격 기준
공부할 수 있는 나이
건강한 자원 봉사자를 받아들입니다
연구 대상 성별
설명
Inclusion Criteria:
Pregnant or breastfeeding women attending Kuchingoro Primary Health Care Centre.
Own a mobile phone with WhatsApp capability.
Willing to receive health messages over an eight-week period.
Able to provide informed consent.
Exclusion Criteria:
Inability to provide informed consent.
Any medical condition precluding participation.
공부 계획
연구는 어떻게 설계됩니까?
디자인 세부사항
- 주 목적: 건강 서비스 연구
- 할당: 무작위
- 중재 모델: 병렬 할당
- 마스킹: 삼루타
팔의 수
무기와 개입
참가자 그룹 / 팔참가자 그룹 / 팔 |
개입 / 치료개입 / 치료 |
|---|---|
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실험적: Voice-Based Messaging
Participants received weekly maternal health audio messages via WhatsApp for eight weeks. |
Participants received weekly maternal health written messages of equivalent content delivered over eight weeks via a WhatsApp broadcast list. Message content was adapted from WHO and UNICEF materials and covered nutrition, danger signs, breastfeeding, and postnatal care. |
|
활성 비교기: Text-Based Messaging
Participants received weekly maternal health text messages via WhatsApp for eight weeks. |
Participants received weekly maternal health written messages of equivalent content delivered over eight weeks via a WhatsApp broadcast list. Message content was adapted from WHO and UNICEF materials and covered nutrition, danger signs, breastfeeding, and postnatal care. |
|
간섭 없음: Standard Care
Participants received standard routine care at the health facility without the WhatsApp messaging intervention |
연구는 무엇을 측정합니까?
주요 결과 측정
주요 결과 측정
결과 측정 |
측정값 설명 |
기간 |
|---|---|---|
|
Maternal Health Knowledge Score (Scale b2)
기간: Baseline (T0) and 8-week follow-up (T2)
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Assessed using a Likert-type scale (Scale b2) to measure maternal health knowledge. Internal consistency was acceptable (α = .78 at baseline, .81 at follow-up). |
Baseline (T0) and 8-week follow-up (T2)
|
공동 작업자 및 조사자
간행물 및 유용한 링크
연구 기록 날짜
연구 주요 날짜
연구 시작 (실제)
연구 시작
기본 완료 (실제)
기본 완료
연구 완료 (실제)
연구 완료
연구 등록 날짜
최초 제출
최초 제출
QC 기준을 충족하는 최초 제출
QC 기준을 충족하는 최초 제출
처음 게시됨 (실제)
처음 게시됨
연구 기록 업데이트
마지막 업데이트 게시됨 (실제)
마지막 업데이트 게시됨
QC 기준을 충족하는 마지막 업데이트 제출
QC 기준을 충족하는 마지막 업데이트 제출
마지막으로 확인됨
마지막으로 확인됨
추가 정보
이 연구와 관련된 용어
기타 연구 ID 번호
기타 연구 ID 번호
- MIVA/REC/2026/0042
- MIVA/REC/2026/0042 (레지스트리 식별자: MIVA Open University Research Ethics Committee)
- MIVA/REC/2026/0042 (기타 식별자: MIVA Open University)
개별 참가자 데이터(IPD) 계획
개별 참가자 데이터(IPD)를 공유할 계획입니까?
IPD 계획 설명
The datasets generated during and/or analysed during the current study are available from the corresponding author on reasonable request.
IPD 공유 지원 정보 유형
- 수액
- ANALYTIC_CODE
약물 및 장치 정보, 연구 문서
미국 FDA 규제 의약품 연구
미국 FDA 규제 기기 제품 연구
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