Comparative effectiveness of novel nonmonetary incentives to promote HIV testing

Abstract

Objective: To assess the comparative effectiveness of alternative incentive-based interventions to promote HIV testing among men.

Design: Randomized clinical trial.

Methods: We enumerated four Ugandan parishes and enrolled men at least 18 years. Participants were randomized to six groups that received incentives of varying type and amount for HIV testing at a 13-day community health campaign. Incentive types were: gain-framed (control): participants were told they would receive a prize for testing; loss-framed: participants were told they had won a prize, shown several prizes, asked to select one, then told they would lose the prize if they did not test; lotteries: those who tested had a chance to win larger prizes. Each incentive type had a low and high amount (∼US$1 and US$5/participant). The primary outcome was HIV-testing uptake at the community health campaign.

Results: Of 2532 participants, 1924 (76%) tested for HIV; 7.6% of those tested were HIV-positive. There was no significant difference in testing uptake in the two lottery groups (78%; P = 0.076) or two loss-framed groups (77%; P = 0.235) vs. two gain-framed groups (74%). Across incentive types, testing did not differ significantly in high-cost (76%) vs. low-cost (75%; P = 0.416) groups. Within low-cost groups, testing uptake was significantly higher in the lottery (80%) vs. gain-framed (72%; P = 0.009) group.

Conclusion: Overall, neither offering incentives via lotteries nor framing incentives as losses resulted in significant increases in HIV testing compared with standard gain-framed incentives. However, when offering low-cost incentives to promote HIV testing, providing lottery-based rewards may be a better strategy than gain-framed incentives.

Figures

Figure 1.

Trial CONSORT diagram with assessment for eligibility and randomization.

Figure 2.

HIV testing uptake among men participating in a 3×2 factorial, randomized trial of novel incentive strategies (lottery-based incentives and loss-framed incentives) vs. standard, gain-framed incentives, with men in each incentive type arm randomized to high- vs. low-cost per participant incentive amount.