Creative Contributory Contests to Spur Innovation in Sexual Health: 2 Cases and a Guide for Implementation
Ye Zhang, Julie A Kim, Fengying Liu, Lai Sze Tso, Weiming Tang, Chongyi Wei, Barry L Bayus, Joseph D Tucker, Ye Zhang, Julie A Kim, Fengying Liu, Lai Sze Tso, Weiming Tang, Chongyi Wei, Barry L Bayus, Joseph D Tucker
Abstract
Sexual health campaigns are often designed "top-down" by public health experts, failing to engage key populations. Using the power of crowdsourcing to shape a "bottom-up" approach, this note describes 2 creative contributory contests to enhance sexual health campaigns. We provide guidance for designing creative contributory contests to improve HIV and other sexually transmitted disease testing.
Conflict of interest statement
The authors declare no conflicts of interest.
Figures
Creative contributory contests compared to conventional approaches to the development and implementation of sexual health promotion campaigns.
Source: PubMed