Sr Consultant

Job Overview

• 7 to 12 years of work experience in Primary Market Research.
• >50% work done in PMR should be Qualitative work.
• Should be open to work in Consumer Health Space.
• Types of studies done- Concept Testing Study, Visual Aid Testing Study, Brand Perception Study, Category Understanding and Exploratory Study, New Idea Testing Study, Usage and Attitude studies, Triggers and Barriers Research, Market Assessment Study, Immersions, Pre-Launch Assessment Study, Campaign Evaluation Study (TVC, Ad-Boards, PSP)
  • Should have used multiple Projective Techniques in their experience- Mind Mapping, Brand Personification, Sentence Completion, Brand World, Identity Prism, Value Mapping, etc.
  • Should have done both types of studies: One-on-one Interviews and Focus Group Discussions
  • Should have done studies with different stakeholders: Doctors, Consumers, Patients, etc.
• Should have Moderated (Conducted interviews) >100 interviews during their career in PMR.
• Should have actively done Business Development with >1 year experience in BD.
• Should have Mentored a team of researchers and must have >2 years’ experience in Mentoring and Managing a team.
• Should be a self-starter and ability to collaborate with multiple teams within the organization.