Marketing Manager

Job Overview:Identify Market Development issues and opportunities within the specified small-scale business unit(s).  Develop and implement marketing strategies and plans to generate customer-centric growth.

Essential Functions:• Working within a highly matrixed organization, develop and manage comprehensive, cohesive and measurable marketing plans for the assigned business unit/geography, linking to other business units/geographies as required.• Function as local subject matter expert  for specified units/geographies.• Support & drive collaboration between regions, business leaders, other corporate functional teams and Global Marketing Shared Services to ensure seamless implementation of customer-specific marketing strategies.• Contribute to market research and competitive intelligence efforts to fully understand and stay up-to-date on business needs.• Monitor and analyze internal and external data to develop business insights, implications and recommendations for action.• Recommend new products and services based on customer insight and trend analysis.• Develop appropriate positioning and messaging.• Interface with external agencies and appropriate internal functional group to execute agreed-upon plan / program.• Monitor and analyze business on an on-going basis to recommend and implement plan modifications as needed.• Responsibilities may include trade shows, customer insight, case studies, customer relationship marketing, or business unit focus.

Qualifications and Skills Required:• Bachelor's Degree Req• Master's Degree in Business Administration Req• 5 years relevant marketing experience Req Or• Equivalent combination of education, training and experience Req• Strong Microsoft Office skills• Strong communication skills• Fluent English speaker, European languages helpful• Pharmaceutical experience/knowledge helpful• Chartered Institute of Marketing (CIM) Diploma in UK helpful• Ability to work within cross-functional teams• Ability to establish and maintain effective working relationships with coworkers, managers and clients

IQVIA is a leading global provider of advanced analytics, technology solutions and clinical research services to the life sciences industry. We believe in pushing the boundaries of human science and data science to make the biggest impact possible – to help our customers create a healthier world. https://