Marketing Communications Specialist II

Job Description

Role responsibility:

• Explore new market trend, new media resources, new type of marketing activities to generate and secure new leads through comprehensive activities mainly offline
• Achieve lead generation (volume and quality) targets to deliver on the vertical sales growth and team target
• Explore potential market segment and leverage resources to support commercial target
• Continuously accumulate profound market insight and experience, KOL communication to cover potential customers and win customer preference.
• Independently plan, organize, execute and report vertical campaigns in one vertical market
• Work actively, closely and efficiently together with other marketing function teams and commercial team;
• Efficient communication and management on external vendor, explore and build tight relationship with industry associations
• Develop local marketing tools as necessary (brochures, presentations, flyers, etc) with PM’s initiatives and/or support on this.
• Budget control and KPI management

Minimum Requirements/Qualifications:

• Bachelor’s degree above, prefer in Marketing or business related field;
• At least 5 years marketing experience in B2B companies and/or relevant PR agencies;
• Strong organizing and executive ability; Experience in team management is preferred
• Ability to work independently with tight schedules;
• Effective in communication and good interpersonal skill
• Level of travel required: 30%-40%.
• Compliance awareness