Testing Different Messaging Approaches to Increase Activation of a HealthyFood Benefit in Adults With Diabetes
13 april 2018 uppdaterad av: Anjali Gopalan, University of Pennsylvania
Testing the Effectiveness of Different Messaging Approaches to Increase Activation of a HealthyFood Benefit Amongst Individuals With Diabetes: A Randomised, Controlled Trial
The Vitality HealthyFood benefit is a three-tiered incentive program designed to encourage healthier food choices amongst members of Discovery Health's Vitality program.
Once enrolled in the benefit, participating members can receive 10%, 15%, or 25% cash-back on the healthy foods they purchase at selected grocers.
And, while overall enrollment in the program is high, there is particular interest in increasing enrollment in the benefit amongst Vitality members with diabetes.
One presumed barrier to enrollment in the benefit amongst members with diabetes is a misperception of the particular relevance of the benefit and healthier food choices for their personal health.
Improved messaging regarding the HealthyFood benefit and its particular salience for individuals with diabetes may be an effective means of increasing activation of the benefit in this population.
The proposed study will be a collaboration between Discovery Health/Vitality and researchers at the Perelman School of Medicine at the University of Pennsylvania.
In the proposed RCT, Vitality members with diabetes will be randomised to different types of messages regarding the HealthyFood benefit.
The investigators will then compare the effectiveness of these different messaging strategies at increasing activation of the HealthyFood benefit amongst Vitality members with diabetes.
Studieöversikt
Status
Avslutad
Betingelser
Intervention / Behandling
Studietyp
Interventionell
Inskrivning (Faktisk)
5467
Fas
- Inte tillämpbar
Deltagandekriterier
Forskare letar efter personer som passar en viss beskrivning, så kallade behörighetskriterier. Några exempel på dessa kriterier är en persons allmänna hälsotillstånd eller tidigare behandlingar.
Urvalskriterier
Åldrar som är berättigade till studier
18 år och äldre (Vuxen, Äldre vuxen)
Tar emot friska volontärer
Nej
Kön som är behöriga för studier
Allt
Beskrivning
Inclusion Criteria:
- Adults over age 18
- Vitality health members who have not yet enrolled in the Vitality HealthyFood benefit
- Diagnosis of type 2 diabetes (based on registration for chronic benefits for type 2 diabetes)
- Have registered on to Discovery Health/Vitality website in the past (marker of Internet access and availability of email address)
Exclusion Criteria:
- Anyone who does not meet above criteria
Studieplan
Det här avsnittet ger detaljer om studieplanen, inklusive hur studien är utformad och vad studien mäter.
Hur är studien utformad?
Designdetaljer
- Primärt syfte: Hälsovårdsforskning
- Tilldelning: Randomiserad
- Interventionsmodell: Parallellt uppdrag
- Maskning: Ingen (Open Label)
Vapen och interventioner
Deltagargrupp / Arm |
Intervention / Behandling |
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Inget ingripande: Control Arm
This arm will represent current practice.
This group will receive no contact from the research team.
They may receive information regarding the benefit from the Vitality marketing team during the intervention period and can enroll in the benefit at any time during the study period.
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Aktiv komparator: Diabetes-specific
This group will receive a message which simply cites the two specific benefits of the eating more healthy foods for individuals with diabetes.
This message contains a link to start the enrolment process.
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Aktiv komparator: Experience of another member
This group will receive a message that includes a quote from the perspective of a Vitality member with diabetes who uses the HealthyFood benefit.
Given the need to standardise message content across study arms, the quote was written by the study team and not an actual member.
The quote emphasizes the positive impact the benefit has had for the member-both the financial benefit, as well as the two specific diabetes health benefits.
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Aktiv komparator: Input from a diabetes expert
This group will receive a message that includes a quote from a South African physician who specializes in diabetes.
The quote emphasises the financial benefit and the two specific diabetes health benefits of the HealthyFood program included in the other messages.
It concludes with the doctor's recommendation of the benefit for all individuals with diabetes.
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Aktiv komparator: Enhanced active choice
This group will receive a message whose first portion is identical to those in the diabetes-specific message group. The second portion of the message differs in that instead of just asking recipients to click on the provided link if interested, the message asks people to choose and click on one of following possible responses:
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Vad mäter studien?
Primära resultatmått
Resultatmått |
Åtgärdsbeskrivning |
Tidsram |
|---|---|---|
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Enrollment in 10% Level of Benefit
Tidsram: One month from initial emailed messages
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Rates of enrolment in 10% cash-back level (the most basic level, requires online activation only) of the HealthyFood Benefit amongst members with diabetes
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One month from initial emailed messages
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Samarbetspartners och utredare
Det är här du hittar personer och organisationer som är involverade i denna studie.
Sponsor
Samarbetspartners
Publikationer och användbara länkar
Den som ansvarar för att lägga in information om studien tillhandahåller frivilligt dessa publikationer. Dessa kan handla om allt som har med studien att göra.
Studieavstämningsdatum
Dessa datum spårar framstegen för inlämningar av studieposter och sammanfattande resultat till ClinicalTrials.gov. Studieposter och rapporterade resultat granskas av National Library of Medicine (NLM) för att säkerställa att de uppfyller specifika kvalitetskontrollstandarder innan de publiceras på den offentliga webbplatsen.
Studera stora datum
Studiestart
1 juni 2015
Primärt slutförande (Faktisk)
1 juli 2015
Avslutad studie (Faktisk)
1 juli 2015
Studieregistreringsdatum
Först inskickad
30 maj 2015
Först inskickad som uppfyllde QC-kriterierna
2 juni 2015
Första postat (Uppskatta)
3 juni 2015
Uppdateringar av studier
Senaste uppdatering publicerad (Faktisk)
9 november 2018
Senaste inskickade uppdateringen som uppfyllde QC-kriterierna
13 april 2018
Senast verifierad
1 april 2018
Mer information
Termer relaterade till denna studie
Ytterligare relevanta MeSH-villkor
Andra studie-ID-nummer
- 821895
Denna information hämtades direkt från webbplatsen clinicaltrials.gov utan några ändringar. Om du har några önskemål om att ändra, ta bort eller uppdatera dina studieuppgifter, vänligen kontakta register@clinicaltrials.gov. Så snart en ändring har implementerats på clinicaltrials.gov, kommer denna att uppdateras automatiskt även på vår webbplats .