Testing Warning Labels for Retail Cannabis Products Using a Discrete Choice Experiment
24. juli 2026 opdateret af: University of Oklahoma
Developing and Testing Warning Labels for Retail Cannabis Products
This discrete choice experiment (DCE) study aims to address gaps in cannabis packaging regulatory research by testing how variations in cannabis packaging and health warning design impact reactions to packaging and intentions about cannabis use.
The goal of this work is to identify the most effective combination of health warning features to improve consumer awareness of cannabis health risks.
Establishing criteria for cannabis products in the US is critical because inconsistent state guidelines have resulted in contradictory policies in legal retail states, arguably leading to increased hazardous use and failure to meet public health standards.
The contributions of this study's outcomes are expected to be significant because they will benefit public health as cannabis becomes available in legal retail markets and regulatory and governmental agencies seek effective ways to communicate cannabis risks to the public.
Studieoversigt
Status
Rekruttering
Betingelser
Intervention / Behandling
Detaljeret beskrivelse
The DCE will be conducted via a self-administered online questionnaire, with inclusion criteria assessed before assignment to choice set conditions.
Participants will be residents of legal-retail cannabis use states, able to legally purchase cannabis (21 or older), who have used cannabis in the past 30 days (i.e., current use).
Frequency of cannabis use (i.e., monthly, weekly, daily), mode (e.g., flower, vape, etc.), and dose (i.e., THC level) will be measured through self-report.
Inclusion criteria are reported using cannabis (any mode) in the past 30 days.
Consented participants will be presented with descriptions of cannabis packaging attributes and an example choice set to become familiar with DCE tasks.
Participants will be asked to imagine the cannabis products in the DCE as the only choices they have available to them "in the near future" and to evaluate images within this scenario.
Participants will be randomly assigned to view 16 choice sets.
To optimize the evaluation of preferences and reduce respondent burden, we will assign contrasting labels to "choice sets," each of which will include 4 images of products in such a way that each attribute level appears an equal number of times in combination with all other attribute levels.
Presentation order of the 16 choice sets will be randomized within and across choice sets to minimize ordering effects.
Participants will view each choice set for as long as they wish.
After evaluating choice sets, participants will complete a recall task to assess retention of health warning information and will be provided a debrief page with information about substance use and resources for seeking help with substance use.
Undersøgelsestype
Interventionel
Tilmelding (Anslået)
450
Fase
- Ikke anvendelig
Kontakter og lokationer
Dette afsnit indeholder kontaktoplysninger for dem, der udfører undersøgelsen, og oplysninger om, hvor denne undersøgelse udføres.
Studiekontakt
- Navn: Zachary Massey, PhD
- Telefonnummer: 405-271-6872
- E-mail: zachary-massey@ou.edu
Studiesteder
-
-
Oklahoma
-
Oklahoma City, Oklahoma, Forenede Stater, 73104
- Rekruttering
- University of Oklahoma
-
Kontakt:
- Zachary Massey, PhD
- Telefonnummer: 405-271-6872
- E-mail: zachary-massey@ou.edu
-
-
Deltagelseskriterier
Forskere leder efter personer, der passer til en bestemt beskrivelse, kaldet berettigelseskriterier. Nogle eksempler på disse kriterier er en persons generelle helbredstilstand eller tidligere behandlinger.
Berettigelseskriterier
Aldre berettiget til at studere
- Voksen
- Ældre voksen
Tager imod sunde frivillige
Ingen
Studiebefolkning
The study population consists of adults aged 21 years and older residing in U.S. states with legal retail cannabis markets (i.e., adult use non-medical or "recreational") who report cannabis use within the past 30 days.
Participants will be recruited from an online consumer research panel and will represent active adult cannabis consumers in these jurisdictions.
Beskrivelse
Eligibility for participation includes: 1) being 21 years of age or older, 2) being able to speak and understand English, 3) self-reported having consumed cannabis in the last 30 days (any mode, e.g., flower, vape, edible, etc.), and 4) residing in a U.S. state or jurisdiction where retail (i.e., non-medical) cannabis use is legal.
Studieplan
Dette afsnit indeholder detaljer om studieplanen, herunder hvordan undersøgelsen er designet, og hvad undersøgelsen måler.
Hvordan er undersøgelsen tilrettelagt?
Design detaljer
- Primært formål: Forebyggelse
- Tildeling: N/A
- Interventionel model: Enkelt gruppeopgave
- Maskning: Ingen (Åben etiket)
Våben og indgreb
Deltagergruppe / Arm |
Intervention / Behandling |
|---|---|
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Eksperimentel: Discrete choice experiment (DCE) cohort
Adult participants (21+) enrolled in this single-arm cohort will complete a computer-based discrete choice experiment during a single study visit (conducted online).
They will review a series of hypothetical cannabis products and select their preferred options.
|
A discrete choice experiment (DCE) consisting of 16 distinct choice sets.
Each choice set presents combinations of the following attributes: 1) Cannabis package style: 1) "Standardized" plain package, 2) plain package with brand logo and fonts, 3) brand color background with brand logo and fonts, and 4) fully branded with brand imagery, brand logo, and brand descriptors and fonts.
Branding type: 1) Adventure brand vs. 2) Earthy brand.
Health warning size: 1) Small (20% of packaging surface) - health warnings use currently mandated warning language from multiple jurisdictions vs. 2) Large (40% of packaging surface) - health warnings use currently mandated warning language from multiple jurisdictions.
Product THC content: 1) Low THC vs. 2) High THC.
Product type: 1) Joints, 2) Vape, 3) Edibles, and 4) Drinks.
Participants will rate all combinations of product attributes.
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Hvad måler undersøgelsen?
Primære resultatmål
Resultatmål |
Foranstaltningsbeskrivelse |
Tidsramme |
|---|---|---|
|
Risk perceptions about cannabis products
Tidsramme: At the time of survey completion (approximately 15 minutes)
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Binary measure using best-worst scaling.
For each question, participants will also have the option of indicating none of the above/opt-out as a response.
For each choice set, the statement selected as the best option will be coded using a value of 1, and the worst will be coded as -1.
The remaining statements in that set will be coded as 0. If the participant selects none of the above, all statements in that choice set will be assigned a value of 0.
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At the time of survey completion (approximately 15 minutes)
|
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Cannabis product use intentions
Tidsramme: At the time of survey completion (approximately 15 minutes)
|
Binary measure using best-worst scaling.
For each question, participants will also have the option of indicating none of the above/opt-out as a response.
For each choice set, the statement selected as the best option will be coded using a value of 1, and the worst will be coded as -1.
The remaining statements in that set will be coded as 0. If the participant selects none of the above, all statements in that choice set will be assigned a value of 0.
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At the time of survey completion (approximately 15 minutes)
|
Samarbejdspartnere og efterforskere
Det er her, du vil finde personer og organisationer, der er involveret i denne undersøgelse.
Sponsor
Samarbejdspartnere
Efterforskere
- Ledende efterforsker: Zachary Massey, PhD, University of Oklahoma
Datoer for undersøgelser
Disse datoer sporer fremskridtene for indsendelser af undersøgelsesrekord og resumeresultater til ClinicalTrials.gov. Studieregistreringer og rapporterede resultater gennemgås af National Library of Medicine (NLM) for at sikre, at de opfylder specifikke kvalitetskontrolstandarder, før de offentliggøres på den offentlige hjemmeside.
Studer store datoer
Studiestart (Faktiske)
19. maj 2026
Primær færdiggørelse (Anslået)
31. december 2026
Studieafslutning (Anslået)
31. december 2026
Datoer for studieregistrering
Først indsendt
7. juli 2026
Først indsendt, der opfyldte QC-kriterier
7. juli 2026
Først opslået (Faktiske)
14. juli 2026
Opdateringer af undersøgelsesjournaler
Sidste opdatering sendt (Faktiske)
27. juli 2026
Sidste opdatering indsendt, der opfyldte kvalitetskontrolkriterier
24. juli 2026
Sidst verificeret
1. juli 2026
Mere information
Begreber relateret til denne undersøgelse
Nøgleord
Yderligere relevante MeSH-vilkår
Andre undersøgelses-id-numre
- 17276
- 1K01DA057395-01A1 (U.S. NIH-bevilling/kontrakt)
Plan for individuelle deltagerdata (IPD)
Planlægger du at dele individuelle deltagerdata (IPD)?
UBESLUTET
IPD-planbeskrivelse
The data that support the findings of this study are available from the corresponding author upon reasonable request.
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Ingen
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