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Testing Warning Labels for Retail Cannabis Products Using a Discrete Choice Experiment

24 juli 2026 bijgewerkt door: University of Oklahoma

Developing and Testing Warning Labels for Retail Cannabis Products

This discrete choice experiment (DCE) study aims to address gaps in cannabis packaging regulatory research by testing how variations in cannabis packaging and health warning design impact reactions to packaging and intentions about cannabis use. The goal of this work is to identify the most effective combination of health warning features to improve consumer awareness of cannabis health risks. Establishing criteria for cannabis products in the US is critical because inconsistent state guidelines have resulted in contradictory policies in legal retail states, arguably leading to increased hazardous use and failure to meet public health standards. The contributions of this study's outcomes are expected to be significant because they will benefit public health as cannabis becomes available in legal retail markets and regulatory and governmental agencies seek effective ways to communicate cannabis risks to the public.

Studie Overzicht

Toestand

Werving

Conditie

Interventie / Behandeling

Gedetailleerde beschrijving

The DCE will be conducted via a self-administered online questionnaire, with inclusion criteria assessed before assignment to choice set conditions. Participants will be residents of legal-retail cannabis use states, able to legally purchase cannabis (21 or older), who have used cannabis in the past 30 days (i.e., current use). Frequency of cannabis use (i.e., monthly, weekly, daily), mode (e.g., flower, vape, etc.), and dose (i.e., THC level) will be measured through self-report. Inclusion criteria are reported using cannabis (any mode) in the past 30 days. Consented participants will be presented with descriptions of cannabis packaging attributes and an example choice set to become familiar with DCE tasks. Participants will be asked to imagine the cannabis products in the DCE as the only choices they have available to them "in the near future" and to evaluate images within this scenario. Participants will be randomly assigned to view 16 choice sets. To optimize the evaluation of preferences and reduce respondent burden, we will assign contrasting labels to "choice sets," each of which will include 4 images of products in such a way that each attribute level appears an equal number of times in combination with all other attribute levels. Presentation order of the 16 choice sets will be randomized within and across choice sets to minimize ordering effects. Participants will view each choice set for as long as they wish. After evaluating choice sets, participants will complete a recall task to assess retention of health warning information and will be provided a debrief page with information about substance use and resources for seeking help with substance use.

Studietype

Ingrijpend

Inschrijving (Geschat)

450

Fase

  • Niet toepasbaar

Contacten en locaties

In dit gedeelte vindt u de contactgegevens van degenen die het onderzoek uitvoeren en informatie over waar dit onderzoek wordt uitgevoerd.

Studiecontact

Studie Locaties

    • Oklahoma
      • Oklahoma City, Oklahoma, Verenigde Staten, 73104
        • Werving
        • University of Oklahoma
        • Contact:

Deelname Criteria

Onderzoekers zoeken naar mensen die aan een bepaalde beschrijving voldoen, de zogenaamde geschiktheidscriteria. Enkele voorbeelden van deze criteria zijn iemands algemene gezondheidstoestand of eerdere behandelingen.

Geschiktheidscriteria

Leeftijden die in aanmerking komen voor studie

  • Volwassen
  • Oudere volwassene

Accepteert gezonde vrijwilligers

Nee

Studie Bevolking

The study population consists of adults aged 21 years and older residing in U.S. states with legal retail cannabis markets (i.e., adult use non-medical or "recreational") who report cannabis use within the past 30 days. Participants will be recruited from an online consumer research panel and will represent active adult cannabis consumers in these jurisdictions.

Beschrijving

Eligibility for participation includes: 1) being 21 years of age or older, 2) being able to speak and understand English, 3) self-reported having consumed cannabis in the last 30 days (any mode, e.g., flower, vape, edible, etc.), and 4) residing in a U.S. state or jurisdiction where retail (i.e., non-medical) cannabis use is legal.

Studie plan

Dit gedeelte bevat details van het studieplan, inclusief hoe de studie is opgezet en wat de studie meet.

Hoe is de studie opgezet?

Ontwerpdetails

  • Primair doel: Preventie
  • Toewijzing: NVT
  • Interventioneel model: Opdracht voor een enkele groep
  • Masker: Geen (open label)

Wapens en interventies

Deelnemersgroep / Arm
Interventie / Behandeling
Experimenteel: Discrete choice experiment (DCE) cohort
Adult participants (21+) enrolled in this single-arm cohort will complete a computer-based discrete choice experiment during a single study visit (conducted online). They will review a series of hypothetical cannabis products and select their preferred options.
A discrete choice experiment (DCE) consisting of 16 distinct choice sets. Each choice set presents combinations of the following attributes: 1) Cannabis package style: 1) "Standardized" plain package, 2) plain package with brand logo and fonts, 3) brand color background with brand logo and fonts, and 4) fully branded with brand imagery, brand logo, and brand descriptors and fonts. Branding type: 1) Adventure brand vs. 2) Earthy brand. Health warning size: 1) Small (20% of packaging surface) - health warnings use currently mandated warning language from multiple jurisdictions vs. 2) Large (40% of packaging surface) - health warnings use currently mandated warning language from multiple jurisdictions. Product THC content: 1) Low THC vs. 2) High THC. Product type: 1) Joints, 2) Vape, 3) Edibles, and 4) Drinks. Participants will rate all combinations of product attributes.

Wat meet het onderzoek?

Primaire uitkomstmaten

Uitkomstmaat
Maatregel Beschrijving
Tijdsspanne
Risk perceptions about cannabis products
Tijdsspanne: At the time of survey completion (approximately 15 minutes)
Binary measure using best-worst scaling. For each question, participants will also have the option of indicating none of the above/opt-out as a response. For each choice set, the statement selected as the best option will be coded using a value of 1, and the worst will be coded as -1. The remaining statements in that set will be coded as 0. If the participant selects none of the above, all statements in that choice set will be assigned a value of 0.
At the time of survey completion (approximately 15 minutes)
Cannabis product use intentions
Tijdsspanne: At the time of survey completion (approximately 15 minutes)
Binary measure using best-worst scaling. For each question, participants will also have the option of indicating none of the above/opt-out as a response. For each choice set, the statement selected as the best option will be coded using a value of 1, and the worst will be coded as -1. The remaining statements in that set will be coded as 0. If the participant selects none of the above, all statements in that choice set will be assigned a value of 0.
At the time of survey completion (approximately 15 minutes)

Medewerkers en onderzoekers

Hier vindt u mensen en organisaties die betrokken zijn bij dit onderzoek.

Sponsor

Medewerkers

Onderzoekers

  • Hoofdonderzoeker: Zachary Massey, PhD, University of Oklahoma

Studie record data

Deze datums volgen de voortgang van het onderzoeksdossier en de samenvatting van de ingediende resultaten bij ClinicalTrials.gov. Studieverslagen en gerapporteerde resultaten worden beoordeeld door de National Library of Medicine (NLM) om er zeker van te zijn dat ze voldoen aan specifieke kwaliteitscontrolenormen voordat ze op de openbare website worden geplaatst.

Bestudeer belangrijke data

Studie start (Werkelijk)

19 mei 2026

Primaire voltooiing (Geschat)

31 december 2026

Studie voltooiing (Geschat)

31 december 2026

Studieregistratiedata

Eerst ingediend

7 juli 2026

Eerst ingediend dat voldeed aan de QC-criteria

7 juli 2026

Eerst geplaatst (Werkelijk)

14 juli 2026

Updates van studierecords

Laatste update geplaatst (Werkelijk)

27 juli 2026

Laatste update ingediend die voldeed aan QC-criteria

24 juli 2026

Laatst geverifieerd

1 juli 2026

Meer informatie

Termen gerelateerd aan deze studie

Aanvullende relevante MeSH-voorwaarden

Andere studie-ID-nummers

  • 17276
  • 1K01DA057395-01A1 (Subsidie/contract van de Amerikaanse NIH)

Plan Individuele Deelnemersgegevens (IPD)

Bent u van plan om gegevens van individuele deelnemers (IPD) te delen?

ONBESLIST

Beschrijving IPD-plan

The data that support the findings of this study are available from the corresponding author upon reasonable request.

Informatie over medicijnen en apparaten, studiedocumenten

Bestudeert een door de Amerikaanse FDA gereguleerd geneesmiddel

Nee

Bestudeert een door de Amerikaanse FDA gereguleerd apparaatproduct

Nee

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