Evaluating Taste and Health Messaging in Short Nutrition Education Videos to Improve Diet Quality
Evaluating Taste and Health Messaging in Short Nutrition Education Videos on Increasing Herb and Spice Use to Improve Diet Quality
The purpose of this study is to develop and evaluate the effectiveness of taste vs. health messaging using nutrition education videos. The nutrition education videos teach Americans the benefits of using herbs and spices to increase diet quality. The investigators aim to test the effectiveness of 10 short videos (5 taste-based messaging and 5 health-based messaging) that translate previous findings of how spices can improve diet quality. These objectives will be pursued via the following hypothesis:
Hypothesis 1: Are taste messaging videos more effective in improving consumer interest, knowledge, and confidence in using herbs and spices compared to health messaging focused videos? Hypothesis 2: Will consumers rate the taste messaging videos higher for liking, engagement, and acceptability of herbs and spices compared to health messaging focused videos?
Study Overview
Status
Status
Conditions
Conditions
Intervention / Treatment
Intervention / Treatment
Detailed Description
Study Type
Study Type
Enrollment (Actual)
Enrollment
Phase
Phase
- Not Applicable
Contacts and Locations
Study Locations
-
-
Connecticut
-
Shelton, Connecticut, United States, 06484
- Dynata Online Market Research Agency
-
-
Participation Criteria
Eligibility Criteria
Eligibility Criteria
Ages Eligible for Study
- Adult
- Older Adult
Accepts Healthy Volunteers
Description
Inclusion Criteria:
- Adults, 18-75 years of age
- Reside in the United States
- Fluent in English
- Have access to internet, a video viewing device (computer, phone, tablet, etc.), and a grocery store
- Able to cook at home at least 2x/week or more
Exclusion Criteria:
- Outside of the 18-75 year age range
- Resides outside the United States
- Are not fluent in English
- Does not have access to internet or video viewing device (computer, phone, tablet, etc.), or a grocery store
- Unable to cook at home at least 2x/week
Study Plan
How is the study designed?
Design Details
- Primary Purpose: Other
- Allocation: Randomized
- Interventional Model: Parallel Assignment
- Masking: Single
Number of Arms
Arms and Interventions
Participant Group / ArmParticipant Group / Arm |
Intervention / TreatmentIntervention / Treatment |
|---|---|
|
Active Comparator: Taste video participants (n=500)
Participants in this arm will only watch taste focused messaging videos
|
Participants in this intervention will watch the taste focused videos.
|
|
Active Comparator: Health video participants (n=500)
Participants in this arm will only watch health focused messaging videos.
|
Participants in this intervention will watch the health focused videos.
|
What is the study measuring?
Primary Outcome Measures
Primary Outcome Measures
Outcome Measure |
Measure Description |
Time Frame |
|---|---|---|
|
Ratings for interest, knowledge, confidence variables in using herbs and spices in cooking from before to after exposure to nutrition education videos using Likert scales from 0-5 with 0 being strongly disagree to 5 being strongly agree.
Time Frame: Within 5 minutes of watching the nutrition education videos
|
Participants will provide feedback on the taste and health-based messaging videos which will be used to create more effective messaging in the subsequent video development.
|
Within 5 minutes of watching the nutrition education videos
|
Secondary Outcome Measures
Secondary Outcome Measures
Outcome Measure |
Measure Description |
Time Frame |
|---|---|---|
|
Ratings for liking, engagement, and acceptability of using herbs and spices in cooking from before to after exposure to nutrition education videos using Likert scales from 0-5 with 0 being strongly disagree to 5 being strongly agree.
Time Frame: Within 5 minutes of watching the nutrition education videos
|
Participants will provide feedback on the taste and health-based messaging videos which will be used to create more effective messaging in the subsequent video development.
|
Within 5 minutes of watching the nutrition education videos
|
Collaborators and Investigators
Sponsor
Sponsor
Study record dates
Study Major Dates
Study Start (Actual)
Study Start
Primary Completion (Actual)
Primary Completion
Study Completion (Actual)
Study Completion
Study Registration Dates
First Submitted
First Submitted
First Submitted That Met QC Criteria
First Submitted That Met QC Criteria
First Posted (Actual)
First Posted
Study Record Updates
Last Update Posted (Estimated)
Last Update Posted
Last Update Submitted That Met QC Criteria
Last Update Submitted That Met QC Criteria
Last Verified
Last Verified
More Information
Terms related to this study
Other Study ID Numbers
Other Study ID Numbers
- STUDY00025218
Drug and device information, study documents
Studies a U.S. FDA-regulated drug product
Studies a U.S. FDA-regulated device product
product manufactured in and exported from the U.S.
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