Attitudes and Understanding of Sodium Claims on Food Labels
Consumer Attitudes and Understanding of Low Sodium Claims on Food: An Analysis of Healthy and Hypertensive Individuals
Sodium-related claims on food labels should help people find lower sodium food choices; however consumer attitudes and understanding of such claims are unknown.
The objective of this study was to evaluate: 1) the attitudes and understanding to different types of permitted sodium claims and 2) the effect of hypertension on responses to such claims.
Study Overview
Status
Status
Conditions
Conditions
Intervention / Treatment
Intervention / Treatment
Study Type
Study Type
Enrollment (Actual)
Enrollment
Contacts and Locations
Study Locations
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Ontario
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Guelph, Ontario, Canada
- University of Guelph
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Participation Criteria
Eligibility Criteria
Eligibility Criteria
Ages Eligible for Study
Accepts Healthy Volunteers
Genders Eligible for Study
Sampling Method
Study Population
Description
Inclusion Criteria:
- Primary grocery shoppers
- Canadian adults between the ages 20 to 69 years
Exclusion Criteria:
- Did not have an email address or have access to internet
Study Plan
How is the study designed?
Design Details
Number of groups / cohorts
Cohorts and Interventions
Group / CohortGroup / Cohort |
Intervention / TreatmentIntervention / Treatment |
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Canadian Consumer Monitor Panel
Canadian Consumer Monitor Panel is a online consumer monitor panel which answers surveys every 8-10 weeks about diet and health.
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Within a online questionnaire we exposed participants randomly to 4 mock packages differing only by the nutrition claim it carried and asked participants to answer several questions on attitudes and understanding after each mock package.
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What is the study measuring?
Primary Outcome Measures
Primary Outcome Measures
Outcome Measure |
Measure Description |
Time Frame |
|---|---|---|
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Response to survey questions measuring attitudes towards sodium claims using 5 point likert rating scales
Time Frame: On average the survey took 25 minutes to complete
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Within an online survey, participants were exposed to 4 mock soup packages that differed only by the claim it carried.
After being exposed to each mock package, participants were asked to rate their perceived attractiveness, healthiness, credibility, usefulness of the tested sodium claims using 5 point likert scales.
Participants were also asked to rate their purchasing intentions of the mock soup product with the different sodium claims.
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On average the survey took 25 minutes to complete
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Response to survey questions evaluating participants understanding of sodium claims
Time Frame: On average the survey took 25 minutes to complete
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After each mock package, understanding of sodium claims was evaluated using various survey methods.
First, participants were asked to rate their perceived clarity of the wording of the claim using a 5 point likert scale (a subjective measure of understanding).
Second, participants were ask to rate, on 5 point likert scales, the perceived benefit of consuming the mock package for subgroups with different health conditions (an indirect measure of understanding).
Finally we asked participants, in an open ended question, to explain what a claim means to a friend (an objective measure of understanding).
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On average the survey took 25 minutes to complete
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Collaborators and Investigators
Sponsor
Sponsor
Collaborators
Collaborators
Publications and helpful links
Study record dates
Study Major Dates
Study Start
Study Start
Primary Completion (Actual)
Primary Completion
Study Completion (Actual)
Study Completion
Study Registration Dates
First Submitted
First Submitted
First Submitted That Met QC Criteria
First Submitted That Met QC Criteria
First Posted (Estimate)
First Posted
Study Record Updates
Last Update Posted (Estimate)
Last Update Posted
Last Update Submitted That Met QC Criteria
Last Update Submitted That Met QC Criteria
Last Verified
Last Verified
More Information
Terms related to this study
Additional Relevant MeSH Terms
Other Study ID Numbers
Other Study ID Numbers
- 201103SOK-01
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