Mixed Presentation on Social Media
Mixed Presentation of Content on Social Media and Its Relevant Impacts on Recall of Tobacco Related Information
Study Overview
Status
Status
Conditions
Conditions
Intervention / Treatment
Intervention / Treatment
Study Type
Study Type
Enrollment (Actual)
Enrollment
Phase
Phase
- Not Applicable
Contacts and Locations
Study Locations
-
-
Pennsylvania
-
Philadelphia, Pennsylvania, United States, 19104
- Annenberg School for Communication
-
-
Participation Criteria
Eligibility Criteria
Eligibility Criteria
Ages Eligible for Study
Accepts Healthy Volunteers
Genders Eligible for Study
Description
Inclusion Criteria:
- Must be a current or former smoker
Exclusion Criteria:
-
Study Plan
How is the study designed?
Design Details
- Primary Purpose: Basic Science
- Allocation: Randomized
- Interventional Model: Parallel Assignment
- Masking: Single
Number of Arms
Arms and Interventions
Participant Group / ArmParticipant Group / Arm |
Intervention / TreatmentIntervention / Treatment |
|---|---|
|
Experimental: High-Mixed Presentation / Current Smoker
Current smokers receive a social media feed with a high-mixed presentation of content.
|
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic.
In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
|
Experimental: Low-Mixed Presentation / Current Smoker
Current smokers receive a social media feed with a low-mixed presentation of content.
|
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic.
In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
|
Experimental: High-Mixed Presentation / Former Smoker
Former smokers receive a social media feed with a high-mixed presentation of content.
|
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic.
In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
|
Experimental: Low-Mixed Presentation / Former Smoker
Former smokers receive a social media feed with a low-mixed presentation of content.
|
Participants in the high-mixed presentation of content conditions will receive a social media feed that varies greatly between topics, so that each subsequent post is on a different topic.
In the low-mixed presentation of content condition, participants will be shown posts on any given topic grouped together.
|
What is the study measuring?
Primary Outcome Measures
Primary Outcome Measures
Outcome Measure |
Measure Description |
Time Frame |
|---|---|---|
|
Recall of precise information
Time Frame: During experiment
|
Binary outcome as to whether the individual can recognize the specific text from a social media post as having appeared or not appeared on the social media site.
|
During experiment
|
|
Recall of general information
Time Frame: During experiment
|
Binary outcome as to whether the individual can recognize the content from a social media post as having appeared or not appeared on the social media site, but not necessarily the specific wording used.
|
During experiment
|
|
Recall of source category
Time Frame: During experiment
|
Binary outcome as to whether the individual can recognize the type of source (e.g.
government/media) that presented a piece of information on the social media site.
|
During experiment
|
|
Recall of precise source
Time Frame: During experiment
|
Binary outcome as to whether the individual can recognize the exact source that presented a piece of information on the social media site.
|
During experiment
|
Secondary Outcome Measures
Secondary Outcome Measures
Outcome Measure |
Measure Description |
Time Frame |
|---|---|---|
|
Attention paid during use of the site (self-report)
Time Frame: During experiment
|
A series of questions pertaining attention paid during use of the social media site.
These are then combined into a single self-report measure.
|
During experiment
|
|
Attention paid during use of the site (behavioral)
Time Frame: During experiment
|
Time spent consuming relevant posts on the social media site between conditions.
|
During experiment
|
|
Attitude towards smoking cessation
Time Frame: During experiment
|
Change in the interest in smoking between the pre- and post-test among current smokers.
Measured with one self-report item.
|
During experiment
|
|
Attitude towards novel tobacco products
Time Frame: During experiment
|
Attitude/interest in trying alternative tobacco products (e.g.
e-cigarettes, heated tobacco) in the post-test.
|
During experiment
|
|
Belief of heated tobacco safety
Time Frame: During experiment
|
Measure of how safe the individual believes heated tobacco is in comparison to cigarette use.
|
During experiment
|
Collaborators and Investigators
Sponsor
Sponsor
Collaborators
Collaborators
Study record dates
Study Major Dates
Study Start (Actual)
Study Start
Primary Completion (Actual)
Primary Completion
Study Completion (Actual)
Study Completion
Study Registration Dates
First Submitted
First Submitted
First Submitted That Met QC Criteria
First Submitted That Met QC Criteria
First Posted (Actual)
First Posted
Study Record Updates
Last Update Posted (Actual)
Last Update Posted
Last Update Submitted That Met QC Criteria
Last Update Submitted That Met QC Criteria
Last Verified
Last Verified
More Information
Terms related to this study
Additional Relevant MeSH Terms
Other Study ID Numbers
Other Study ID Numbers
- 849610
Drug and device information, study documents
Studies a U.S. FDA-regulated drug product
Studies a U.S. FDA-regulated device product
product manufactured in and exported from the U.S.
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