- ICH GCP
- US Clinical Trials Registry
- Clinical Trial NCT02200432
Patient Experience Recommender System for Persuasive Communication Tailoring (PERSPECT)
PERSPECT: Patient Experience Recommender System for Persuasive Communication Tailoring
Study Overview
Status
Conditions
Intervention / Treatment
Detailed Description
To maximize patient perspective and effectively support lifestyle choices, we will develop the "Patient Experience Recommender System for Persuasive Communication Tailoring." PERSPeCT is an adaptive computer system that will assess a patient's individual perspective, understand the patient's preferences for health messages, and provide personalized, persuasive health communication relevant to the individual patient.
Investigators propose to overcome key weaknesses in existing top-down expert-driven health communication interventions by applying advanced machine learning algorithms to adaptively recommend messages based on the "collective intelligence" of thousands of patients. This work will leverage a paradigm-shifting "Web 2.0" approach to adaptive personalization with the potential for broad impact on the field of computer tailored health communication (CTHC).
Using knowledge from scientific experts, current CTHC interventions collect baseline patient "profiles" and then use expert-written, rule-based systems to target messages to subsets of patients. These market segmentation interventions show some promise in helping certain patients reach lifestyle goals. Although theoretically sound, rule-based systems may not account for socio-cultural concepts that have intrinsic importance to the targeted population, thus limiting their relevance. Further, the rules do not adapt to patient feedback.
Outside healthcare, companies like Google, Amazon, Netflix and Pandora have made extensive use of adaptive recommendation systems to provide content with enhanced personal relevance. These systems use machine learning algorithms to derive personalized recommendations from a variety of data sources including preference feedback collected from individual users.
Within the scope of this Patient-Centered Outcomes Research Institute (PCORI) pilot, investigators will address the challenges of adapting machine learning recommender systems to CTHC in the specific context of patient decision support for smoking cessation. Investigators have chosen this domain because smoking is a major preventable cause of death, and because we have an existing database of 1,000 persuasive messages developed in a current federal grant (R01 CA129091). Specific study aims are to:
Aim 1: Collect Explicit Feedback data in order to train PERSPeCT Recruit 700 smokers using multiple, complimentary strategies, and using a web interface, ask smokers to provide (a) Perspectives on smoking and quitting and socio-cultural context information and (b) Ratings of the influential aspect of smoking cessation messages.
Aim 2: Design, Implement and Validate a customized recommendation framework This will involve (a) developing and implementing a machine learning recommender system that integrates patient profiles, message metadata, web site views and influence ratings, and (b)training the model and validating its predictive performance.
Aim 3: Conduct a pilot randomized trial (n = 120 smokers) of PERSPeCT. Investigators hypothesize that the PERSPeCT system will (H1) Select messages of increasing influence as smokers provide more message ratings and (H2) Select messages with better influence than a rule-based CTHC system when smokers provide a sufficient number of ratings CTHC systems support patient decisions about behaviors, lifestyles, and choices. PERSPeCT addresses areas of interest for PCORI, namely: 1) Identifying, testing, and/or evaluating methods that can be used to assess the patient perspective when researching behaviors, lifestyles, and choices within the patient's control; and 2) Developing, refining, testing, and/or evaluating patient-centered approaches, including decision support tools. The study team is uniquely positioned to accomplish these ambitious aims within the scope of this PCORI pilot because investigators will utilize an existing database of persuasive messages from a previous study, two years of data on the effectiveness of these messages and a trans-disciplinary team with expertise in health communication, web systems engineering, and machine learning recommender systems.
Study Type
Enrollment (Actual)
Phase
- Not Applicable
Contacts and Locations
Study Locations
-
-
Massachusetts
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Worcester, Massachusetts, United States, 01655
- The University of Massachusetts Medical School
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-
Participation Criteria
Eligibility Criteria
Ages Eligible for Study
Accepts Healthy Volunteers
Genders Eligible for Study
Description
Inclusion Criteria:
- Adult smokers, 18 years of age or older with Internet access
- Pregnant women.
- English speakers able to obtain consent
Exclusion Criteria:Prisoners
- Adult unable to consent
- Infants, Children, Teenagers (those under the age of 18 years old)
Study Plan
How is the study designed?
Design Details
- Primary Purpose: Health Services Research
- Allocation: Randomized
- Interventional Model: Parallel Assignment
- Masking: None (Open Label)
Arms and Interventions
Participant Group / Arm |
Intervention / Treatment |
---|---|
No Intervention: Control
The study's current rule-based CTHC system is embedded within the Decide2Quit.org
web service.
Control smokers will receive the current Decide2Quit.org
system, including informational web pages, an interactive quit plan, plus pushed email messages.
The messages will be selected using the current rule-based CTHC system.
The CTHC selects messages based on decision rules (e.g: readiness to quit, gender) using information from a smoker's baseline profile.
Participants will receive one message per day for 30 days
|
|
Experimental: Intervention
The PERSPeCT intervention smokers will receive all components of the Decide2Quit.org
web service, but persuasive email messages will be selected by the PERSPeCT recommender system developed in Aim 2. PERSPeCT will use data (see Figure 1) to predict messages that would be most influential to the participant.
Intervention smokers will receive one PERSPeCT-generated message per day for 30 days.
With each message rating, the PERSPeCT system will further adapt to patient preferences.
|
PERSPeCT will use data to predict messages that would be most influential to the participant in health behavioral change. "Patient Experience Recommender System for Persuasive Communication Tailoring." PERSPeCT is an adaptive computer system that will assess a patient's individual perspective, understand the patient's preferences for health messages, and provide personalized, persuasive health communication relevant to the individual patient. |
What is the study measuring?
Primary Outcome Measures
Outcome Measure |
Measure Description |
Time Frame |
---|---|---|
message influence
Time Frame: up to five months post data collection
|
To evaluate the success of PERSPeCT in motivating smokers, we will conduct a pilot randomized trial.
We hypothesize that the messages delivered by PERSPeCT will be more influential in encouraging a quit attempt, as compared with messages selected to be delivered by our current rule-based computer tailored messaging system.
|
up to five months post data collection
|
Collaborators and Investigators
Investigators
- Principal Investigator: Thomas K Houston, MD, MPH, UMMS
Publications and helpful links
General Publications
- Faro JM, Nagawa CS, Allison JA, Lemon SC, Mazor KM, Houston TK, Sadasivam RS. Comparison of a Collective Intelligence Tailored Messaging System on Smoking Cessation Between African American and White People Who Smoke: Quasi-Experimental Design. JMIR Mhealth Uhealth. 2020 Apr 27;8(4):e18064. doi: 10.2196/18064.
- Sadasivam RS, Borglund EM, Adams R, Marlin BM, Houston TK. Impact of a Collective Intelligence Tailored Messaging System on Smoking Cessation: The Perspect Randomized Experiment. J Med Internet Res. 2016 Nov 8;18(11):e285. doi: 10.2196/jmir.6465.
Helpful Links
Study record dates
Study Major Dates
Study Start
Primary Completion (Actual)
Study Completion (Actual)
Study Registration Dates
First Submitted
First Submitted That Met QC Criteria
First Posted (Estimate)
Study Record Updates
Last Update Posted (Estimate)
Last Update Submitted That Met QC Criteria
Last Verified
More Information
Terms related to this study
Keywords
Other Study ID Numbers
- 14762
This information was retrieved directly from the website clinicaltrials.gov without any changes. If you have any requests to change, remove or update your study details, please contact register@clinicaltrials.gov. As soon as a change is implemented on clinicaltrials.gov, this will be updated automatically on our website as well.
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