Examining Perceptions of the 24-Hr Movement Guidelines

Examining Perceptions and Brand Approaches for the Canadian 24-Hour Movement Guidelines for Adults

The main objective of the proposed research is to experimentally test and inform the most effective brand attributes that is to be featured in the forthcoming Canadian 24-Hour Movement Guidelines for Adults. Specifically, there are two main objectives. The first objective is to determine the most preferred tagline associated with the new Guidelines among a sample of Canadian adults. The second objective is to experimentally test if this new attribute fosters stronger perceptions of self-efficacy among an adult sample, when compared to previous threshold-based approaches.

Study Overview

• Status: Completed
• Conditions: Health Behavior; Self Efficacy
• Intervention / Treatment: Other: Generic Message

• Study Type: Interventional
• Enrollment (Actual): 247
• Phase: Not Applicable

Contacts and Locations

Study Locations

• Canada
  • Ontario
    • Kingston, Ontario, Canada, K7L3N6
      • School of Kinesiology and Health Studies

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 18 years to 64 years (Adult)
• Accepts Healthy Volunteers: Yes
• Genders Eligible for Study: All

Description

Inclusion Criteria:

• between 18-64 years
• Canadian

Exclusion Criteria:

• cannot read/write in English
• already self-reported meeting Guideline recommendations for all three behaviours (physical activity, sedentary behaviour, and sleep)
• self-reported medical condition and/or sleep condition that would prevent individual from meeting the Guideline recommendations

Study Plan

How is the study designed?

Design Details

• Primary Purpose: Other
• Allocation: Randomized
• Interventional Model: Parallel Assignment
• Masking: None (Open Label)

Number of Arms

2

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
Experimental: Intervention (Generic Message); Receives promotional materials that feature a generic messaging approach.	Other: Generic Message; Exposed to four sets of promotional materials hypothesized to increase perceptions of self-efficacy to meet Guidelines.
No Intervention: Control (Threshold Message); Receives promotional materials that use traditional, threshold messages.

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Time Frame
Change in participants self-efficacy to meet Guidelines measured using the Multi-Dimensional Self-efficacy for Exercise Scale (adapted, scale 0-10; 0=not at all confident, 10=extremely confident) following pre and post exposure to promotional materials.	3 time points: measuring change from baseline, immediately after viewing message, 2-week follow up

Collaborators and Investigators

• Sponsor: Dr. Amy Latimer-Cheung, PhD
• Investigators: Principal Investigator: Amy E Latimer-Cheung, PhD, Queen's University

Study record dates

Study Major Dates

• Study Start (Actual): January 20, 2020
• Primary Completion (Actual): February 24, 2020
• Study Completion (Actual): February 24, 2020

Study Registration Dates

• First Submitted: February 18, 2020
• First Submitted That Met QC Criteria: February 20, 2020
• First Posted (Actual): February 24, 2020

Study Record Updates

• Last Update Posted (Actual): September 30, 2021
• Last Update Submitted That Met QC Criteria: September 28, 2021
• Last Verified: September 1, 2021

More Information

Terms related to this study

• Keywords: Physical Activity; Sleep; Knowledge Translation; Sedentary Behaviour; Movement Behaviors
• Other Study ID Numbers: 6027468

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: NO

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No