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Understanding Vape Counter-Marketing Study

9. November 2026 aktualisiert von: Shivani Gaiha, Boston Children's Hospital

Countering E-Cigarette Marketing in the Retail Environment Among Adolescents and Young Adults

The goal of this interventional study is to test whether short videos of electronic-cigarette (e-cigarette) counter-marketing lessons work to decrease people's intent to use and smoke e-cigarettes. Using short videos, the investigators hope to inform participants about the marketing strategies that e-cigarette companies use to try to get people to purchase and use e-cigarettes. The investigators hope to find that, after watching the short videos, people will be able to point out when e-cigarette companies are trying to sell their products, and hopefully they will have a lower interest in buying and using e-cigarettes. The investigators also hope participants will learn more about the addictiveness and harmfulness of using e-cigarettes by watching the short videos.

Studienübersicht

Status

Noch keine Rekrutierung

Bedingungen

Intervention / Behandlung

Studientyp

Interventionell

Einschreibung (Geschätzt)

2556

Phase

  • Unzutreffend

Kontakte und Standorte

Dieser Abschnitt enthält die Kontaktdaten derjenigen, die die Studie durchführen, und Informationen darüber, wo diese Studie durchgeführt wird.

Studienkontakt

Studieren Sie die Kontaktsicherung

Studienorte

Teilnahmekriterien

Forscher suchen nach Personen, die einer bestimmten Beschreibung entsprechen, die als Auswahlkriterien bezeichnet werden. Einige Beispiele für diese Kriterien sind der allgemeine Gesundheitszustand einer Person oder frühere Behandlungen.

Zulassungskriterien

Studienberechtigtes Alter

13 Jahre bis 21 Jahre (Kind, Erwachsene)

Akzeptiert gesunde Freiwillige

Ja

Studienberechtigte Geschlechter

Alle

Beschreibung

Inclusion Criteria:

  • 13-21 years old
  • Fluent in English
  • Owns a smartphone or other device that can be used to complete study activities (e.g., watching videos, responding to electronic surveys)
  • Meets sampling ratio to match the US Census for sex assigned at birth, race, and ethnicity

Exclusion Criteria:

  • Fails survey validation checks (e.g., completing the survey too quickly, providing the same answer to every question)

Studienplan

Dieser Abschnitt enthält Einzelheiten zum Studienplan, einschließlich des Studiendesigns und der Messung der Studieninhalte.

Wie ist die Studie aufgebaut?

Designdetails

  • Hauptzweck: Verhütung
  • Zuteilung: Zufällig
  • Interventionsmodell: Parallele Zuordnung
  • Maskierung: Single

Waffen und Interventionen

Teilnehmergruppe / Arm
Intervention / Behandlung
Experimental: New Intervention Group

Participants in this arm will receive a novel intervention developed by the study team.

Participants will view 4 short-form videos filmed by influencers. Influencers convey messaging designed to counter e-cigarette marketing in retail stores.

Aktiver Komparator: Pre-existing Intervention

Participants will receive a comparable, pre-existing intervention not developed by the study team.

Participants will view 1 video in the public domain with messaging on e-cigarette marketing tactics.

Sonstiges: Control Condition

Participants will receive a control condition that was not developed by the study team.

Participants will view 4 short-form influencer-generated videos on topics that are unrelated to counter e-cigarette marketing in retail stores.

Was misst die Studie?

Primäre Ergebnismessungen

Ergebnis Maßnahme
Maßnahmenbeschreibung
Zeitfenster
Susceptibility to use e-cigarettes among those who never used
Zeitfenster: From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).

Susceptibility to use e-cigarettes among those who never used [Susceptibility scores are calculated based on the following 4 items:

  1. Do you think you will try/ use a nicotine vape in the next year?
  2. Do you think that you will try/use a nicotine vape soon?
  3. If one of your best friends were to offer you a nicotine vape, would you try/use it?
  4. Have you ever been curious about trying/using a nicotine vape? Response options for the first three items are: 1 = definitely not, 2 = probably not, 3 = probably yes, and 4 = definitely yes, and for the fourth item were: 1 = not at all curious, 2 = a little curious, 3 = somewhat curious, and 4 = very curious. Per Persoskie and O'Brien (2022), the four items are averaged to create a single index.]

O'Brien EK, Baig SA, Persoskie A. Developing and Validating Measures of Absolute and Relative E-Cigarette Product Risk Perceptions: Single Items Can Be Surprisingly Comprehensive. Nicotine Tob Res. 2022;24(3):316-323. doi:10.1093/ntr/n

From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).

Sekundäre Ergebnismessungen

Ergebnis Maßnahme
Maßnahmenbeschreibung
Zeitfenster
E-cigarette Use
Zeitfenster: From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).
  1. Have you EVER used any of the following products, even one or two puffs

  2. During the PAST 30 DAYS, have you used any of the following products, even one or two puffs?

  3. During the PAST 30 DAYS, on how many days (from 0 days to 30 days) did you use a… (numeric response)

  4. During the PAST 7 DAYS, have you used any of the following products, even one or two puffs?

  5. During the PAST 7 DAYS, on how many days (from 0 days to 7 days) did you use a…

  6. Other questions on age at first use, friend use and family use. All questions relate to the following products:

    • Nicotine vape
    • Some kind of vape (Don't know what was in it)
    • Cigarette
    • Nicotine pouch
From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).
Intent to use e-cigarettes and cigarettes
Zeitfenster: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

Do participants plan to use e-cigarettes and cigarettes?

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Vaping attitudes and norms
Zeitfenster: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

We will measure people's attitudes and acceptance towards vaping using: Vaping Attitudes Scale (5-point Likert-type; high score: positive attitude) and Mean Vaping Injunctive Norms Scale (3-item)

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Pro-vaping marketing exposure (focused on retail), including marketing receptivity
Zeitfenster: From Day 1 (Baseline/Pre-intervention) Day 31 (One-month follow-up after the treatment)

Can people understand and recognize e-cigarette marketing? Does it have an effect on them?

From Day 1 (Baseline/Pre-intervention) Day 31 (One-month follow-up after the treatment)
Marketing exposure on social media
Zeitfenster: Day 1 (Baseline/Pre-intervention)

Questions to assess social media use, frequency, and platforms.

Day 1 (Baseline/Pre-intervention)
Anti-vaping content exposure
Zeitfenster: Day 1 (Baseline/Pre-intervention)

Prior exposure to having seen content that dissuades people from using vapes and locations where they saw it.

Day 1 (Baseline/Pre-intervention)
Knowledge of e-cigarette retail marketing
Zeitfenster: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

How much do people know about e-cigarette retail marketing (based on key messages and facts shown in video content)?

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Perceived message effectiveness
Zeitfenster: Day 1 (Immediately post-intervention)

We will test the effectiveness of the videos using two scales, the Message Assessment Scale for Tobacco Prevention Campaigns, and the Perceived Message Effectiveness Scale (6-item).

Day 1 (Immediately post-intervention)
Video acceptability
Zeitfenster: Day 1 (Immediately post-treatment)

We will test how much people enjoyed and connected with the videos based on a quality rating scale and a question on alternative ways to receive content.

Day 1 (Immediately post-treatment)

Andere Ergebnismessungen

Ergebnis Maßnahme
Maßnahmenbeschreibung
Zeitfenster
Recruitment, enrollment, and attrition
Zeitfenster: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

We want to measure recruitment and enrollment success, and how many people complete the study.

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Video feasibility
Zeitfenster: Day 1 (Immediately post-intervention)

We want to test whether people were able to watch the videos, how many of them they watched and for how long, and what devices they used to watch them.

Day 1 (Immediately post-intervention)

Mitarbeiter und Ermittler

Hier finden Sie Personen und Organisationen, die an dieser Studie beteiligt sind.

Sponsor

Mitarbeiter

Studienaufzeichnungsdaten

Diese Daten verfolgen den Fortschritt der Übermittlung von Studienaufzeichnungen und zusammenfassenden Ergebnissen an ClinicalTrials.gov. Studienaufzeichnungen und gemeldete Ergebnisse werden von der National Library of Medicine (NLM) überprüft, um sicherzustellen, dass sie bestimmten Qualitätskontrollstandards entsprechen, bevor sie auf der öffentlichen Website veröffentlicht werden.

Haupttermine studieren

Studienbeginn (Geschätzt)

15. November 2026

Primärer Abschluss (Geschätzt)

30. April 2027

Studienabschluss (Geschätzt)

30. April 2027

Studienanmeldedaten

Zuerst eingereicht

3. November 2026

Zuerst eingereicht, das die QC-Kriterien erfüllt hat

9. November 2026

Zuerst gepostet (Tatsächlich)

13. November 2026

Studienaufzeichnungsaktualisierungen

Letztes Update gepostet (Tatsächlich)

13. November 2026

Letztes eingereichtes Update, das die QC-Kriterien erfüllt

9. November 2026

Zuletzt verifiziert

1. November 2026

Mehr Informationen

Begriffe im Zusammenhang mit dieser Studie

Zusätzliche relevante MeSH-Bedingungen

Andere Studien-ID-Nummern

  • 26-504
  • R00CA267477 (US NIH Stipendium/Vertrag)

Plan für individuelle Teilnehmerdaten (IPD)

Planen Sie, individuelle Teilnehmerdaten (IPD) zu teilen?

NEIN

Arzneimittel- und Geräteinformationen, Studienunterlagen

Studiert ein von der US-amerikanischen FDA reguliertes Arzneimittelprodukt

Nein

Studiert ein von der US-amerikanischen FDA reguliertes Geräteprodukt

Nein

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