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Understanding Vape Counter-Marketing Study

9 november 2026 uppdaterad av: Shivani Gaiha, Boston Children's Hospital

Countering E-Cigarette Marketing in the Retail Environment Among Adolescents and Young Adults

The goal of this interventional study is to test whether short videos of electronic-cigarette (e-cigarette) counter-marketing lessons work to decrease people's intent to use and smoke e-cigarettes. Using short videos, the investigators hope to inform participants about the marketing strategies that e-cigarette companies use to try to get people to purchase and use e-cigarettes. The investigators hope to find that, after watching the short videos, people will be able to point out when e-cigarette companies are trying to sell their products, and hopefully they will have a lower interest in buying and using e-cigarettes. The investigators also hope participants will learn more about the addictiveness and harmfulness of using e-cigarettes by watching the short videos.

Studieöversikt

Status

Har inte rekryterat ännu

Betingelser

Intervention / Behandling

Studietyp

Interventionell

Inskrivning (Beräknad)

2556

Fas

  • Inte tillämpbar

Kontakter och platser

Det här avsnittet innehåller kontaktuppgifter för dem som genomför studien och information om var denna studie genomförs.

Studiekontakt

Studera Kontakt Backup

Studieorter

Deltagandekriterier

Forskare letar efter personer som passar en viss beskrivning, så kallade behörighetskriterier. Några exempel på dessa kriterier är en persons allmänna hälsotillstånd eller tidigare behandlingar.

Urvalskriterier

Åldrar som är berättigade till studier

13 år till 21 år (Barn, Vuxen)

Tar emot friska volontärer

Ja

Kön som är behöriga för studier

Allt

Beskrivning

Inclusion Criteria:

  • 13-21 years old
  • Fluent in English
  • Owns a smartphone or other device that can be used to complete study activities (e.g., watching videos, responding to electronic surveys)
  • Meets sampling ratio to match the US Census for sex assigned at birth, race, and ethnicity

Exclusion Criteria:

  • Fails survey validation checks (e.g., completing the survey too quickly, providing the same answer to every question)

Studieplan

Det här avsnittet ger detaljer om studieplanen, inklusive hur studien är utformad och vad studien mäter.

Hur är studien utformad?

Designdetaljer

  • Primärt syfte: Förebyggande
  • Tilldelning: Randomiserad
  • Interventionsmodell: Parallellt uppdrag
  • Maskning: Enda

Vapen och interventioner

Deltagargrupp / Arm
Intervention / Behandling
Experimentell: New Intervention Group

Participants in this arm will receive a novel intervention developed by the study team.

Participants will view 4 short-form videos filmed by influencers. Influencers convey messaging designed to counter e-cigarette marketing in retail stores.

Aktiv komparator: Pre-existing Intervention

Participants will receive a comparable, pre-existing intervention not developed by the study team.

Participants will view 1 video in the public domain with messaging on e-cigarette marketing tactics.

Övrig: Control Condition

Participants will receive a control condition that was not developed by the study team.

Participants will view 4 short-form influencer-generated videos on topics that are unrelated to counter e-cigarette marketing in retail stores.

Vad mäter studien?

Primära resultatmått

Resultatmått
Åtgärdsbeskrivning
Tidsram
Susceptibility to use e-cigarettes among those who never used
Tidsram: From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).

Susceptibility to use e-cigarettes among those who never used [Susceptibility scores are calculated based on the following 4 items:

  1. Do you think you will try/ use a nicotine vape in the next year?
  2. Do you think that you will try/use a nicotine vape soon?
  3. If one of your best friends were to offer you a nicotine vape, would you try/use it?
  4. Have you ever been curious about trying/using a nicotine vape? Response options for the first three items are: 1 = definitely not, 2 = probably not, 3 = probably yes, and 4 = definitely yes, and for the fourth item were: 1 = not at all curious, 2 = a little curious, 3 = somewhat curious, and 4 = very curious. Per Persoskie and O'Brien (2022), the four items are averaged to create a single index.]

O'Brien EK, Baig SA, Persoskie A. Developing and Validating Measures of Absolute and Relative E-Cigarette Product Risk Perceptions: Single Items Can Be Surprisingly Comprehensive. Nicotine Tob Res. 2022;24(3):316-323. doi:10.1093/ntr/n

From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).

Sekundära resultatmått

Resultatmått
Åtgärdsbeskrivning
Tidsram
E-cigarette Use
Tidsram: From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).
  1. Have you EVER used any of the following products, even one or two puffs

  2. During the PAST 30 DAYS, have you used any of the following products, even one or two puffs?

  3. During the PAST 30 DAYS, on how many days (from 0 days to 30 days) did you use a… (numeric response)

  4. During the PAST 7 DAYS, have you used any of the following products, even one or two puffs?

  5. During the PAST 7 DAYS, on how many days (from 0 days to 7 days) did you use a…

  6. Other questions on age at first use, friend use and family use. All questions relate to the following products:

    • Nicotine vape
    • Some kind of vape (Don't know what was in it)
    • Cigarette
    • Nicotine pouch
From Day 1 (Baseline/Pre-intervention) to Day 31 (One-month follow-up after the treatment).
Intent to use e-cigarettes and cigarettes
Tidsram: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

Do participants plan to use e-cigarettes and cigarettes?

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Vaping attitudes and norms
Tidsram: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

We will measure people's attitudes and acceptance towards vaping using: Vaping Attitudes Scale (5-point Likert-type; high score: positive attitude) and Mean Vaping Injunctive Norms Scale (3-item)

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Pro-vaping marketing exposure (focused on retail), including marketing receptivity
Tidsram: From Day 1 (Baseline/Pre-intervention) Day 31 (One-month follow-up after the treatment)

Can people understand and recognize e-cigarette marketing? Does it have an effect on them?

From Day 1 (Baseline/Pre-intervention) Day 31 (One-month follow-up after the treatment)
Marketing exposure on social media
Tidsram: Day 1 (Baseline/Pre-intervention)

Questions to assess social media use, frequency, and platforms.

Day 1 (Baseline/Pre-intervention)
Anti-vaping content exposure
Tidsram: Day 1 (Baseline/Pre-intervention)

Prior exposure to having seen content that dissuades people from using vapes and locations where they saw it.

Day 1 (Baseline/Pre-intervention)
Knowledge of e-cigarette retail marketing
Tidsram: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

How much do people know about e-cigarette retail marketing (based on key messages and facts shown in video content)?

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Perceived message effectiveness
Tidsram: Day 1 (Immediately post-intervention)

We will test the effectiveness of the videos using two scales, the Message Assessment Scale for Tobacco Prevention Campaigns, and the Perceived Message Effectiveness Scale (6-item).

Day 1 (Immediately post-intervention)
Video acceptability
Tidsram: Day 1 (Immediately post-treatment)

We will test how much people enjoyed and connected with the videos based on a quality rating scale and a question on alternative ways to receive content.

Day 1 (Immediately post-treatment)

Andra resultatmått

Resultatmått
Åtgärdsbeskrivning
Tidsram
Recruitment, enrollment, and attrition
Tidsram: From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)

We want to measure recruitment and enrollment success, and how many people complete the study.

From Day 1 (Baseline/Pre-intervention); Day 1 (Immediately Post-intervention); and Day 31 (One-month follow-up after the treatment)
Video feasibility
Tidsram: Day 1 (Immediately post-intervention)

We want to test whether people were able to watch the videos, how many of them they watched and for how long, and what devices they used to watch them.

Day 1 (Immediately post-intervention)

Samarbetspartners och utredare

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Sponsor

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Studieavstämningsdatum

Dessa datum spårar framstegen för inlämningar av studieposter och sammanfattande resultat till ClinicalTrials.gov. Studieposter och rapporterade resultat granskas av National Library of Medicine (NLM) för att säkerställa att de uppfyller specifika kvalitetskontrollstandarder innan de publiceras på den offentliga webbplatsen.

Studera stora datum

Studiestart (Beräknad)

15 november 2026

Primärt slutförande (Beräknad)

30 april 2027

Avslutad studie (Beräknad)

30 april 2027

Studieregistreringsdatum

Först inskickad

3 november 2026

Först inskickad som uppfyllde QC-kriterierna

9 november 2026

Första postat (Faktisk)

13 november 2026

Uppdateringar av studier

Senaste uppdatering publicerad (Faktisk)

13 november 2026

Senaste inskickade uppdateringen som uppfyllde QC-kriterierna

9 november 2026

Senast verifierad

1 november 2026

Mer information

Termer relaterade till denna studie

Ytterligare relevanta MeSH-villkor

Andra studie-ID-nummer

  • 26-504
  • R00CA267477 (U.S.S. NIH-anslag/kontrakt)

Plan för individuella deltagardata (IPD)

Planerar du att dela individuella deltagardata (IPD)?

NEJ

Läkemedels- och apparatinformation, studiedokument

Studerar en amerikansk FDA-reglerad läkemedelsprodukt

Nej

Studerar en amerikansk FDA-reglerad produktprodukt

Nej

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