PACE Vape Messaging Study

Effects of Anti-JUUL-type Messages on Beliefs, Perceived Harms, and Behavioral Intentions Among Young Adults

The purpose of this study is to examine the effect of exposure to vape education messages on beliefs, perceptions, norms, and behaviors related to electronic vapor product use.

Study Overview

• Status: Completed
• Conditions: Electronic Cigarette Use; Vaping; E-cigarette Use
• Intervention / Treatment: Behavioral: Vape Messaging Intervention

Detailed Description

Using content developed from the formative research phase, participants in this randomized controlled trial will either be exposed to ten vape education messages or to ten messages on sun safety, with all messages formatted for social media.

This study will take place over a 1-month period. Individuals who complete the screening survey and are eligible to participate will be invited to complete a 10-15 minute baseline survey at the start of the study. This survey will ask questions about tobacco and electronic vapor product use, and beliefs about and perceptions of vape products. This survey will also ask about exposure to tobacco and e-cigarette marketing, exposure to prevention messaging on vaping and tobacco use, and peer and family influences on tobacco use. During the survey, participants will be presented with and be asked to provide feedback for short health-related messages.

One month after completing this survey, participants will be sent an invitation to the follow-up survey. This survey will again ask about tobacco and electronic vapor product use, and beliefs about and perceptions of vape products.

All study procedures will take place remotely, with surveys conducted online. At the end of the first survey, participants will be eligible to receive a $10 online gift card. Upon completion of the follow-up survey, participants will be eligible to receive a $15 online gift card. In total, participants will be eligible to receive up to $25 for completing both surveys. Those who are ineligible will not be asked to complete the baseline survey and will not be compensated.

• Study Type: Interventional
• Enrollment (Actual): 569
• Phase: Not Applicable

Contacts and Locations

Study Locations

• United States
  • Vermont
    • Burlington, Vermont, United States, 05405
      • University of Vermont

Participation Criteria

Eligibility Criteria

• Ages Eligible for Study: 18 years to 24 years (ADULT)
• Accepts Healthy Volunteers: Yes
• Genders Eligible for Study: All

Description

Inclusion Criteria:

• Ages 18-24
• Vermont resident
• Access to a smartphone with internet
• Use of one or more social media site(s) at least weekly

Exclusion Criteria:

• Aged 25 years or older
• Not Vermont resident
• No access to a smartphone with internet
• Use of one or more social media site(s) less than weekly

Study Plan

How is the study designed?

Design Details

• Primary Purpose: PREVENTION
• Allocation: RANDOMIZED
• Interventional Model: PARALLEL
• Masking: NONE

Number of Arms

2

Arms and Interventions

Participant Group / Arm	Intervention / Treatment
EXPERIMENTAL: Vape Messaging Intervention; Participants will be exposed to 10 vape education messages	Behavioral: Vape Messaging Intervention; Participants will be exposed to 10 vape education messages
NO_INTERVENTION: Sun Safety Control; Participants will be exposed 10 sun safety messages

What is the study measuring?

Primary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Nicotine/e-cigarette beliefs	True/false/don't know questions about nicotine and electronic vapor/tobacco products	Assessed at 1-month follow-up
Vape harm perceptions	Harm perception questions about use of electronic vapor/vape products	Assessed at 1-month follow-up
Vaping-related norms	Questions (5-point Likert scale: 1=Very negative, 5 = Very positive) about others' opinion of using electronic vapor/vape products like JUUL	Assessed at 1-month follow-up

Secondary Outcome Measures

Outcome Measure	Measure Description	Time Frame
Behavioral intentions	Questions about intent to use electronic vapor/vape products in the next 12 months	Assessed at 1-month follow-up

Collaborators and Investigators

• Sponsor: University of Vermont
• Collaborators: National Institute on Drug Abuse (NIDA)
• Investigators: Principal Investigator: Andrea C Villanti, PhD, MPH, University of Vermont

Publications and helpful links

Helpful Links

• Study website

Study record dates

Study Major Dates

• Study Start (ACTUAL): June 23, 2020
• Primary Completion (ACTUAL): September 30, 2020
• Study Completion (ACTUAL): September 30, 2020

Study Registration Dates

• First Submitted: June 23, 2020
• First Submitted That Met QC Criteria: June 26, 2020
• First Posted (ACTUAL): June 29, 2020

Study Record Updates

• Last Update Posted (ACTUAL): November 3, 2020
• Last Update Submitted That Met QC Criteria: November 2, 2020
• Last Verified: November 1, 2020

More Information

Terms related to this study

• Keywords: vaping; surveys
• Other Study ID Numbers: 00000693; U54DA036114 (U.S. NIH Grant/Contract)

Plan for Individual participant data (IPD)

• Plan to Share Individual Participant Data (IPD)?: NO

Drug and device information, study documents

• Studies a U.S. FDA-regulated drug product: No
• Studies a U.S. FDA-regulated device product: No