Influenssarokotuksen edistäminen mobiilin hyvinvointiohjelman avulla
The investigators design a 6-week messaging campaign aimed at promoting flu vaccination among fully insured members of a national payer that participate in a wellness program offered by the insurer through a mobile app. Outcomes measured will include uptake in flu vaccination rate as measured by the insurer and engagement with the campaign through the app.
The goal of the research is to assess the effectiveness of pervasive computing messaging in promoting preventative care treatments such as flu shots. An additional goal is that of quantifying the importance of emphasizing incentives to increase efficacy of the messages.
Tutkimuksen yleiskatsaus
Tila
Ehdot
Interventio / Hoito
Opintotyyppi
Ilmoittautuminen (Todellinen)
Vaihe
- Ei sovellettavissa
Yhteystiedot ja paikat
Opiskelupaikat
-
-
California
-
Santa Barbara, California, Yhdysvallat, 93101
- Evidation Health
-
-
Osallistumiskriteerit
Kelpoisuusvaatimukset
Opintokelpoiset iät
Hyväksyy terveitä vapaaehtoisia
Sukupuolet, jotka voivat opiskella
Kuvaus
Inclusion Criteria:
- belongs to fully insured population
- continuous health coverage between January 1, 2015 and June 1, 2016
- has downloaded and installed the wellness platform app
Exclusion Criteria:
- has declined the messaging from the platform
Opintosuunnitelma
Miten tutkimus on suunniteltu?
Suunnittelun yksityiskohdat
- Ensisijainen käyttötarkoitus: Ennaltaehkäisy
- Jako: Satunnaistettu
- Inventiomalli: Rinnakkaistehtävä
- Naamiointi: Yksittäinen
Aseet ja interventiot
Osallistujaryhmä / Arm |
Interventio / Hoito |
|---|---|
|
Kokeellinen: Salient
Messages in the salient arm highlight the number of incentives (points) received by getting a flu shot and recording it through the wellness program app. Additionally, messages mention that flu shots can be received at the pharmacy while picking up an Rx. Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy. |
Short messages (100-250 characters) are to be delivered to a mobile app both by push notification (i.e., appearing on the phone dashboard like a text message if the user has allowed notifications from the app) and in-app messages (visible in the news feed of the wellness program app when the app is opened). Messages contain a short title (30 characters) and 2-3 lines of text in the body (30 characters each). |
|
Active Comparator: NonSalient
Messages in the non-salient arm highlight the benefits of getting vaccinated against flu, but make no mention of incentives received for getting vaccinated. Incentives would still be earned through the wellness program if the vaccination is recorded. Messages mention that flu shots can be received at the pharmacy while picking up an Rx. Users in the arm are matched up with a second user from the same arm, randomly. For each pair, the messages are sent to both users at the same time within the specified time window. Such time is picked to be the day in which the first user is most likely to pick up an Rx from a pharmacy |
Short messages (100-250 characters) are to be delivered to a mobile app both by push notification (i.e., appearing on the phone dashboard like a text message if the user has allowed notifications from the app) and in-app messages (visible in the news feed of the wellness program app when the app is opened). Messages contain a short title (30 characters) and 2-3 lines of text in the body (30 characters each). |
|
Ei väliintuloa: Control
Users in this group will not receive any message promoting flu vaccination. Incentives would still be earned through the wellness program if the vaccination is recorded. |
Mitä tutkimuksessa mitataan?
Ensisijaiset tulostoimenpiteet
Tulosmittaus |
Toimenpiteen kuvaus |
Aikaikkuna |
|---|---|---|
|
Increase in vaccination rate vs control
Aikaikkuna: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Increase in vaccination rate of anyone messaged relative to the control condition |
Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
|
Increase in vaccination rate of salient vs non-salient
Aikaikkuna: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Increase in vaccination rate of those who received salient incentives messages vs those who received generic messages |
Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Toissijaiset tulostoimenpiteet
Tulosmittaus |
Toimenpiteen kuvaus |
Aikaikkuna |
|---|---|---|
|
Decrease in medically attended flu events of messaged vs control
Aikaikkuna: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Decrease in observed flu rate for messaged users |
Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
|
Increase in reporting of flu vaccination through wellness app of salient vs non-salient
Aikaikkuna: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Increase in reporting vaccination through the wellness program app following messages |
Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
|
Increase in vaccination rate for users messaged within 2 days before of an expected rx pick-up.
Aikaikkuna: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Increase in vaccination rate of users messaged within 2 days before an expected Rx pick up from a pharmacy relative to their paired partners. |
Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
|
Increase in message open rate of Salient vs Non-salient arm
Aikaikkuna: Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Increase in open rate of sent messages through the wellness program app of salient vs non salient arm |
Up to 1 week after the end of each of the three batches of the intervention (Oct 1/15/28 2016)
|
Yhteistyökumppanit ja tutkijat
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Opiskelun aloitus (Todellinen)
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Opintojen valmistuminen (Todellinen)
Opintoihin ilmoittautumispäivät
Ensimmäinen lähetetty
Ensimmäinen toimitettu, joka täytti QC-kriteerit
Ensimmäinen Lähetetty (Arvioitu)
Tutkimustietojen päivitykset
Viimeisin päivitys julkaistu (Todellinen)
Viimeisin lähetetty päivitys, joka täytti QC-kriteerit
Viimeksi vahvistettu
Lisää tietoa
Tähän tutkimukseen liittyvät termit
Muut tutkimustunnusnumerot
- EH-002
Yksittäisten osallistujien tietojen suunnitelma (IPD)
Aiotko jakaa yksittäisten osallistujien tietoja (IPD)?
IPD-suunnitelman kuvaus
Aggregated outcome data may be shared.
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