Baby Friendly Initiative Implementation: Maternity Staff Experiences

April 7, 2022 updated by: Bournemouth University

Barriers, Challenges and Facilitators for the Unicef Baby Friendly Initiative (BFI): A Qualitative Study of Maternity Staff Experiences

This qualitative, case study will explore the experiences of maternity staff in England when implementing the World Health Organisation and Unicef Baby Friendly Initiative (BFI) standards within a maternity organisation.

Study Overview

Status

Completed

Conditions

Intervention / Treatment

Detailed Description

A range of maternity staff over 4 UK NHS hospitals will be recruited and interviewed by one chief investigator regarding their experiences of working with the BFI standards in their daily professional practice.

Study Type

Observational

Enrollment (Actual)

21

Contacts and Locations

This section provides the contact details for those conducting the study, and information on where this study is being conducted.

Study Locations

    • Dorset
      • Dorchester, Dorset, United Kingdom, DT1 2JY
        • Dorset County Hospital NHS Foundation Trust

Participation Criteria

Researchers look for people who fit a certain description, called eligibility criteria. Some examples of these criteria are a person's general health condition or prior treatments.

Eligibility Criteria

Ages Eligible for Study

18 years to 99 years (Adult, Older Adult)

Accepts Healthy Volunteers

Yes

Genders Eligible for Study

All

Sampling Method

Probability Sample

Study Population

Maternity and neonatal staff who meet the inclusion criteria.

Description

Inclusion criteria

  • Maternity staff who have had training in and with experience of working with the BFI.
  • Senior neonatal staff working in the maternity unit.
  • Maternity unit management.
  • Staff in specialised infant feeding roles at local hospitals.
  • Student midwives on placement at main study hospital site.
  • English speaking.

Exclusion criteria

  • Maternity staff with no BFI experience.
  • Medical staff.
  • Community maternity staff.
  • Community nurses and health visitors.
  • Student nurses.

Study Plan

This section provides details of the study plan, including how the study is designed and what the study is measuring.

How is the study designed?

Design Details

Cohorts and Interventions

Group / Cohort
Intervention / Treatment
Maternity staff
Interviews with maternity staff working within a maternity unit including midwifery managers and infant feeding lead staff members.
Unstructured and semi-structured interviews with open ended questions.
Neonatal unit staff
Staff working within a local maternity unit.
Unstructured and semi-structured interviews with open ended questions.

What is the study measuring?

Primary Outcome Measures

Outcome Measure
Measure Description
Time Frame
To identify barriers to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.
Time Frame: 2 years
The aim is to identify themes regarding barriers that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
2 years
To identify challenges to the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.
Time Frame: 2 years
The aim is to identify themes regarding the challenges that are in place when implementing policies into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
2 years
To identify what facilitates the successful implementation of Unicef Baby Friendly Initiative within a maternity organisation.
Time Frame: 2 years
The aim is to identify themes regarding the facilitators when implementing the Unicef Baby Friendly Initiative into maternity organisations. These will be developed into recommendations which managers and policy makers can utilise to enable change management.
2 years

Collaborators and Investigators

This is where you will find people and organizations involved with this study.

Investigators

  • Principal Investigator: Hazel Tennant, Postgraduate Researcher and Midwife

Study record dates

These dates track the progress of study record and summary results submissions to ClinicalTrials.gov. Study records and reported results are reviewed by the National Library of Medicine (NLM) to make sure they meet specific quality control standards before being posted on the public website.

Study Major Dates

Study Start (Actual)

October 27, 2020

Primary Completion (Actual)

October 11, 2021

Study Completion (Actual)

October 11, 2021

Study Registration Dates

First Submitted

May 12, 2020

First Submitted That Met QC Criteria

May 19, 2020

First Posted (Actual)

May 20, 2020

Study Record Updates

Last Update Posted (Actual)

April 8, 2022

Last Update Submitted That Met QC Criteria

April 7, 2022

Last Verified

April 1, 2022

More Information

Terms related to this study

Other Study ID Numbers

  • 274438

Plan for Individual participant data (IPD)

Plan to Share Individual Participant Data (IPD)?

NO

Drug and device information, study documents

Studies a U.S. FDA-regulated drug product

No

Studies a U.S. FDA-regulated device product

No

This information was retrieved directly from the website clinicaltrials.gov without any changes. If you have any requests to change, remove or update your study details, please contact register@clinicaltrials.gov. As soon as a change is implemented on clinicaltrials.gov, this will be updated automatically on our website as well.

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